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Brands Global Performance


Italika. The top manufacturer in Mexico & Latin America lost 22% in H1 2020

Italika dominates the fast growing domestic Mexican market and is the best selling brands in the North American region, selling more than the double of the second player, Honda. In the 2019 Italika hit the record of over 700.000 sales, with near 70% of market share in Mexico and strong positions in Guatemala, Honduras and Peru.

Harley-Davidson. Global sales down 16.5% after ten months 2020

Harley-Davidson has not been able to break the declining trend and in the 2019 scored the lowest performance in this decade. In the 2019 global sales continued to moderately decline with full year at below 218.400 units down 4.6% from the previous year. Despite the boom in ASEAN, sales declined in US, Canada and in Europe.


Piaggio. Global Two-wheeler sales fell 21% year to date May 2020

Piaggio improved global motorcycles sales in the 2019 by over 6% with a final projection of 330.000 units (not including commercial vehicles and referring just on Piaggio and Vespa sales). Indeed, in the first nine months of the year global registrations have been 262.283 (+6.8%). North America, ASEAN and Europe have been all positive.

Bajaj Pulsar 200

Bajaj Auto. Global Sales in 2020 at 3.05 million, down 17.6%

Bajaj Auto global sales rebound in the second half 2020 thanks to strong performance in Africa, Mexico and Latin America. The year ended with over 3 million sales, down 0.7 million from the previous year with all lost concentrated in the domestic region.

Hyosung. The best korean motorcycles manufacturer

Hyosung is the largest motorcycles manufacturer in South Korea. Born in the 1978 as assembly partner for Suzuki, the company has been taken over by the KR Motors Company Ltd. in the 2014. Despite distributing in over 60 countries, the brand is not very popular a part three countries, Korea, China and Laos. In 2019 sales have been steady at 125.000 units

Gogoro People

Gogoro. Global 2020 Sales down 29%

Gogoro Global Development has been heavily hit in the 2020, when the covid19 limited the achievement of international development. However, the near 30% drop reported in the first 11 months is mainly correlated to the lost in the domestic Taiwanese market.

Royal Enfield. Global Sales dropped near 30% in 2020

Royal Enfield dropped 29.7% in the 2020, one of the manufacturer with higher lost worldwide. Therefore international operations scored outstandingly while the domestic Indian market lost (-31%) was caused by external factors and a prompt recovery is expected in 2021.
Aprilia motorcycles

Aprilia. Year to date May global sales down 37%

Aprilia global sales performance in the 2019 is outstanding projecting the year back at the 2012 level, following four raising years. Indeed, in the first nine months of the year, sales have been 65.041, up 8.3%. Indian region is the largest, with 36% of global sales followed by Europe with 27%.

Kymco SuperNext

Kymco. Global Sales decline 5% in 2020

Kymco Motorcycles global sales are penalized by the difficulties in the domestic market, where the manufacturer has lost share. Sales in the first 11 months 2020 declined at 422.000 (-5.2%). European operations are gaining fast.

Kawasaki superbike

Kawasaki 2020. The Sport Bike World’s Leader lost 25% of Global Sales

Kawasaki global sales in the 2020 was penalized by the sharp industry decline in the ASEAN region and fell down back at the 2015 level, after three years of consecutive all-time record. Sales in North America, Pacific and Europe were positive.