Benelli Motorcycles in the 2019 hit the new all time record in global sales and after having overtaken Ducati is now challenging Triumph position in the motorcycles ranking. Indeed, in the first nine months of the year global sales have been 50.037, up 8.7%. The 26.8% fall reported in Latam countries have been more than balance by a +27.8% in West Europe.
Harley-Davidson has not been able to break the declining trend and in the 2019 scored the lowest performance in this decade. In the 2019 global sales continued to moderately decline with full year at below 218.400 units down 4.6% from the previous year. Despite the boom in ASEAN, sales declined in US, Canada and in Europe.
Hero Motors reported in the 2019 the first double-digit lost since 2011 divorce with Honda, hit by the lost in the domestic market which has not been balanced by international activities. The World's second largest motorcycles company is facing the first difficulty after a series of annual records and in the 2020 should demonstrate the ability to counteract a negative market environment
Indian Motorcycle has been re-build by Polaris Ind.during the last decade and the custom american brand has been revamped with a robust business model, based on seven motorbike families, apparel, accessories, clubs, mono-brand stores. While the US operations hit the best in the 2017 and then declined, sales are growing in all countries with Europe hitting over 5k units in the 2019
TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.
BMW Motorrad growth accelerated in the 2019 following 8 years of continuous success with a new record volume at 175.000 units (+5.8%) consolidating the third place among the best premium motorcycles manufacturers in the World. Sales grew up in all regions a part North America. European operations improved in double-digit.
Zero Motorcycles Incorporated is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries. The recent launched of the SR/S model arrive in a crucial cornerstone, after 2019 sales have not yet exceed the 3k.
MV Agusta is born to win motorbike competition and to share passion for racing across the World. Following years of financial troubles, the company is actually in the mid of the restructuring plan defined by the new owner, the Russian family Sardarov, which acquired it in the 2019. Global sales declined in the last five years while the line up is top competitive
Piaggio improved global motorcycles sales in the 2019 by over 6% with a final projection of 330.000 units (not including commercial vehicles and referring just on Piaggio and Vespa sales). Indeed, in the first nine months of the year global registrations have been 262.283 (+6.8%). North America, ASEAN and Europe have been all positive.
Kymco Motorcycles global sales performance recovered in the 2109 after the slow score in the previous year and - thanks to a year end rush - hit the second highest score ever. Sales are growing in Asia and Latin America, while in Europe the manufacturer stands at the lowest level in the decade.