LATEST REPORTS

Ducati. In 2020 scored the worst global performance among premium brands

Ducati Motor Global Sales declined in the 2020 for the 4th year in a row. At 48.000 sales (-9%) Ducati performance was the worst among all premium motorcycles brands, with the Italian icon losing market share in all markets and losing even at home, with Italian sales down 25%

Indian Motorcycles. In the 2020 Global Sales increased 3%, booming in Europe

Indian Motorcycles, the American brand owned by Polaris Industries, increased global sales in the 2020 although sales lost in the US. The manufacturer scored great performance in several countries, including Russia, New Zealand, Australia and in the entire European region.

Great Britain 2020. Lexmoto shines in a market down 2.7%

British Motorcycles Market rolled up in the Q3 with December sales boomed (+58.1%) ending the 2020 with 104.525 sales (-2.7%), scoring over 100.000 units for the seventh consecutive year. Lexmoto jumps up 54% thanks to new customers focused on entry bikes.

Pakistan 2020. Two & Three Wheeler Market lost 8.9%

Pakistani two and three wheeler sales further recovered in December (+22%) ending the 2020 with a single digit lost although the sharp Q2 fall. In the 2020 sales at 1.5 million (-8.9%) were the fifth highest world-wide. Honda dominates the market ahead of a group of local manufacturers..

Thailand 2020. Two-wheeler market lost 9.7%

Thailand Motorcycles Market is struggling losing over 5% in the Q4 ending the 2020 with 1.5 million sales (-9.7%) ranking sixth at global level. The short term outlook is negative, impacting Honda, which dominates the market.

Argentina 2020. Honda dominates ahead of local manufacturers

Argentine Motorcycles Market has taken a new pathway although economic situation remains dire. Thanks top the Q4 recovery, the 2020 ended with a lost of 17% while a strong recovery is expected in 2021. Honda dominates the market ahead of four local manufacturers.

Germany 2020. December sales boomed 309% ending a memorable year

German Motorcycles Market in 2020 was one of the fastest growing in the World thanks to the new demand for individual mobility and the Q4 crush to clean up the stage4 vehicles in stock. December registrations were 15.129 (+309.1% ending the 2020 with 241.134 sales (+23.2%), the fourth highest sales level in Europe.

Spain 2020. Motorcycles industry hit more than other top EU markets (-12.6%)

Spanish Motorcycles market was severely hit in the 2020 reporting a lost well ahead of the other top European countries. Although ending with a +13% in December the Full year 2020 sales have been 177.302 (-12.6%) three time higher than France and 2.5 time higher than Italy.

Italy 2020. Honda was market leader in a market -5%. Ducati lost 25%

Italian scooter & motorcycles industry reported in the 2020 the first fall after 5 years of uninterrupted growth. However sales at 246.484 were down only 5.3%. Our projection for the 2021 are almost positive. Honda confirmed the leadership in the market, ahead of Piaggio and Yamaha.

France 2020. Piaggio gains the second place in a market down 4%

French Motorcycles Market accelerated in December (+45%) due to the expected introduction of Stage 5 euro emission level. In 2020 sales lost only 4% with 295.000 registrations. Behind the leader,, Yamaha, Piaggio overtook Honda for the second place.

Royal Enfield. Global Sales dropped near 30% in 2020

Royal Enfield dropped 29.7% in the 2020, one of the manufacturer with higher lost worldwide. Therefore international operations scored outstandingly while the domestic Indian market lost (-31%) was caused by external factors and a prompt recovery is expected in 2021.

Bajaj Auto. Global Sales in 2020 at 3.05 million, down 17.6%

Bajaj Auto global sales rebound in the second half 2020 thanks to strong performance in Africa, Mexico and Latin America. The year ended with over 3 million sales, down 0.7 million from the previous year with all lost concentrated in the domestic region.

TVS Motor. Global 2020 sales down 19%

TVS Motor global sales in 2020 declined 19.1% losing over 0.6 million from the previous year. While the lost is the highest ever, it was deeply contained thanks to the second half recovery. in last April, TVS took over Norton, the British iconic brand.

Hero Motor. In 2020 lost 1.3 million and the 2nd place in global ranking

Hero Motors strongly recovered in the second half, while in 2020 reported 5.7 million global sales, down 19.2% or 1.3 million vehicles, the deepest lost in their history. In addition, Hero has lost the second place in the global brand ranking, overtaken by a booming Chinese company.

India. Motorcycles industry reported in 2020 the deepest lost ever

Indian Motorcycles Market reported in the 2020 the deepest lost ever with 14.8 millions sales (-23.3%). However, Q4 sales recovery was strong ending with December up a huge 32%. Rural areas resilience push up Indian manufacturers market share.

Europe. In 2020 motorcycles sales flat from previous year

European Motorcycles Market ends the 2020 flat from the previous year recovering in the second half all sales lost during the March/May lockdown. Sales in the European Community + EFTA+ UK have been 1.5 million while 2021 will score the best in a decade.

United States. Polaris & Honda leaders in a double-face market

United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.

All Terrain Vehicles Global Market in 2020 hit the 8th all-time record in a string

All Terrain Vehicles industry is in a eight-years-row record string and in the 2020 hit the milestone of over 0.7 million units globally for the very first time. Thanks to our global database we are reporting real data for ATV and RUV sales by region, country, brands and model. Polaris is the market leader.

China. In 2020 the market is back the largest in the World

Chinese Motorcycles Market is back the largest in the World. The positive trend was in place even in the Q4 and following the October +12.0%, In November domestic market surged 5.4% with 1.6 million sales. After the first 11 months of the year, sales have been 15.7 million, up 0.4%.

Japan. Suzuki overtakes Yamaha and is the second best seller in Japan this year

Japanese Motorcycles Market in a good shape. In the fourth quarter the growing path is still in place and after the October +33.1% the domestic demand surged 24.7% in November with 24.978 sales. After the first 11 months, sales have been 336.687 (+0.6%). Suzuki gained the second place.

Taiwan. Motorcycles market is roaring and in November stamped a +68%

Taiwan Motorcycles Industry is booming. After October + 46.7% growth, in November domestic two wheeler market hit 58.215 sales, up a roaring 68.4%. In the first eleven months of the year sales have been 843.104 (+3.0%).

CF Moto Global Sales in 2020 hit the 5th all time record in a row

CF Moto is a leading Chinese brand, leader in production of high valuable ATVs and Side by Side, which a growing line up of motorcycles in the range of 125-850 cc. After the quotation in Shanghai stock exchange in 2016 the firm doubled global sales with a 2020 record of 128.000 units.

Kymco. Global Sales decline 5% in 2020

Kymco Motorcycles global sales are penalized by the difficulties in the domestic market, where the manufacturer has lost share. Sales in the first 11 months 2020 declined at 422.000 (-5.2%). European operations are gaining fast.

SYM. New All Time Sales Record hit already with November figures

SYM motorcycles is ending the 2020 with the new all-time sales record world-wide having already hit the milestone of 0.4 million sales at the end of November, new record and first time over this barrier. Sales were boosted by performance in Taiwan and Europe

Gogoro. Global 2020 Sales down 29%

Gogoro Global Development has been heavily hit in the 2020, when the covid19 limited the achievement of international development. However, the near 30% drop reported in the first 11 months is mainly correlated to the lost in the domestic Taiwanese market.

Global Motorcycles Market grew up in double digit in October 2020

Global Motorcycles industry will lose 7 million sales in the 2020 due to the pandemic effects to the market. However, our research confirm the growing demand for individual mobility and the market will boom in the 2021-2025. Year to date October sales have been 45.7 million, down 15.7%.

Brazil. In 2020, Two-Wheeler Sales Down 15%. Harley-Davidson is rolls down

Brazilian Motorcycles Market keeps upside down trend. In November sales were 101.881 (+8.1%) reducing the annual gap. However, year to date figures at 858.000, are down a deep 15.2% from the correspondent period last year. Kawasaki is shining while Harley-Davidson & Suzuki struggle.

Kawasaki. The High Performance Sport Bike World Leader is losing 22% sales in 2020

Kawasaki global sales in the 2020 are penalized by the sharp industry decline in the ASEAN region and are falling down at half million units, back at the 2014 level. In the previous three years the Japanese manufacturer had scored three all time records in a row.

BMW Motorrad. Strong second half sales will keep 2020 global lost in a single-digit

BMW Motorrad global sales in the first eleven months 2020 have been down 9.6%, in recovery after the Q1 -17.8% and the Q2 -23.2%, but not enough to allow the ninth consecutive all time record, with the year projected at 160k.

Niu Tech. Q3 sales boom (+88%) caused production shortage for the fastest growing EV global player

Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.

Global & Regional Reports

Europe. In 2020 motorcycles sales flat from previous year

European Motorcycles Market ends the 2020 flat from the previous year recovering in the second half all sales lost during the March/May lockdown. Sales in the European Community + EFTA+ UK have been 1.5 million while 2021 will score the best in a decade.

Global Motorcycles Market grew up in double digit in October 2020

Global Motorcycles industry will lose 7 million sales in the 2020 due to the pandemic effects to the market. However, our research confirm the growing demand for individual mobility and the market will boom in the 2021-2025. Year to date October sales have been 45.7 million, down 15.7%.

ASEAN. In October regional sales up 5%, but 2020 is reporting a record fall

ASEAN Motorcycles Industry represents the 22.4% of the global two-wheeler market and in the 2019 consolidated the position with sales up 5.3%, at the second highest level ever of 13.75 million units. Honda dominates ahead of Yamaha, Suzuki and Kawasaki. However, BMW, Triumph, KTM, Piaggio, Ducati are producing in the region and Harley-Davidson is arriving.

Brands Global Performance

Ducati. In 2020 scored the worst global performance among premium brands

Ducati Motor Global Sales declined in the 2020 for the 4th year in a row. At 48.000 sales (-9%) Ducati performance was the worst among all premium motorcycles brands, with the Italian icon losing market share in all markets and losing even at home, with Italian sales down 25%

Indian Motorcycles. In the 2020 Global Sales increased 3%, booming in Europe

Indian Motorcycles, the American brand owned by Polaris Industries, increased global sales in the 2020 although sales lost in the US. The manufacturer scored great performance in several countries, including Russia, New Zealand, Australia and in the entire European region.

Royal Enfield. Global Sales dropped near 30% in 2020

Royal Enfield dropped 29.7% in the 2020, one of the manufacturer with higher lost worldwide. Therefore international operations scored outstandingly while the domestic Indian market lost (-31%) was caused by external factors and a prompt recovery is expected in 2021.

Bajaj Auto. Global Sales in 2020 at 3.05 million, down 17.6%

Bajaj Auto global sales rebound in the second half 2020 thanks to strong performance in Africa, Mexico and Latin America. The year ended with over 3 million sales, down 0.7 million from the previous year with all lost concentrated in the domestic region.

TVS Motor. Global 2020 sales down 19%

TVS Motor global sales in 2020 declined 19.1% losing over 0.6 million from the previous year. While the lost is the highest ever, it was deeply contained thanks to the second half recovery. in last April, TVS took over Norton, the British iconic brand.

European Markets reports

Great Britain 2020. Lexmoto shines in a market down 2.7%

British Motorcycles Market rolled up in the Q3 with December sales boomed (+58.1%) ending the 2020 with 104.525 sales (-2.7%), scoring over 100.000 units for the seventh consecutive year. Lexmoto jumps up 54% thanks to new customers focused on entry bikes.

Germany 2020. December sales boomed 309% ending a memorable year

German Motorcycles Market in 2020 was one of the fastest growing in the World thanks to the new demand for individual mobility and the Q4 crush to clean up the stage4 vehicles in stock. December registrations were 15.129 (+309.1% ending the 2020 with 241.134 sales (+23.2%), the fourth highest sales level in Europe.

Spain 2020. Motorcycles industry hit more than other top EU markets (-12.6%)

Spanish Motorcycles market was severely hit in the 2020 reporting a lost well ahead of the other top European countries. Although ending with a +13% in December the Full year 2020 sales have been 177.302 (-12.6%) three time higher than France and 2.5 time higher than Italy.

Italy 2020. Honda was market leader in a market -5%. Ducati lost 25%

Italian scooter & motorcycles industry reported in the 2020 the first fall after 5 years of uninterrupted growth. However sales at 246.484 were down only 5.3%. Our projection for the 2021 are almost positive. Honda confirmed the leadership in the market, ahead of Piaggio and Yamaha.

France 2020. Piaggio gains the second place in a market down 4%

French Motorcycles Market accelerated in December (+45%) due to the expected introduction of Stage 5 euro emission level. In 2020 sales lost only 4% with 295.000 registrations. Behind the leader,, Yamaha, Piaggio overtook Honda for the second place.

Indian Sub-Continent Markets reports

Pakistan 2020. Two & Three Wheeler Market lost 8.9%

Pakistani two and three wheeler sales further recovered in December (+22%) ending the 2020 with a single digit lost although the sharp Q2 fall. In the 2020 sales at 1.5 million (-8.9%) were the fifth highest world-wide. Honda dominates the market ahead of a group of local manufacturers..

Bangladesh. In first half 2020 two-wheeler sales down 37%

Bangladesh Motorcycles Industry is the new frontier for the entire sector. Supported by a favorable development policy and high investment by Indian and Japanese manufacturers, the industry is booming. Following sales doubled in the last three years, in the 2019 sales hit the 0.6 million units. Bajaj Auto dominates.

Sri Lanka. In the 2019 the two-wheeler market declined for the fourth year in a row

Sri Lanka Motorcycles Market in the 2019 has reported the fourth decline in a row, losing 14.4% from the previous year and landing just over the 300.000 units. In the global chessboard, the country lost positions and actually ranks as the 18th. Of course, Indian brands dominated but Yamaha shines with a market share over the 20%.

Indian Electric Scooter and Motorcycles Market felt down 34% in the 2019

Indian Electric Scooter and Motorcycles Market target is to be 90% electric by 2025 by a recent government release as a result of a Think Tank activity chaired by the Prime Minister aiming to dramatically cut pollution and reduce fuel import bill. However, the target can be achieved only with disruptive policies rarely seen in India. However, FAME II introduction pushed 2019 market down over 34%.

ASEAN Markets reports

Thailand 2020. Two-wheeler market lost 9.7%

Thailand Motorcycles Market is struggling losing over 5% in the Q4 ending the 2020 with 1.5 million sales (-9.7%) ranking sixth at global level. The short term outlook is negative, impacting Honda, which dominates the market.

Vietnam. VinFast grows fast, while 2-wheeler market steps down 12% in October

Vietnam Motorcycles Market has started the 2020 with a a moderate decline with first quarter sales at 737.133, down 3.7%. Despite strong and efficient control over Covid19, the country will indirectly suffer the global recession. Our projection for the full year sales in the motorcycles industry are moderately negative, with sales expected to fall 5.8%

ASEAN. In October regional sales up 5%, but 2020 is reporting a record fall

ASEAN Motorcycles Industry represents the 22.4% of the global two-wheeler market and in the 2019 consolidated the position with sales up 5.3%, at the second highest level ever of 13.75 million units. Honda dominates ahead of Yamaha, Suzuki and Kawasaki. However, BMW, Triumph, KTM, Piaggio, Ducati are producing in the region and Harley-Davidson is arriving.

Philippines. Q3 sales in recovery while 2020 will report the highest annual lost ever

Philippines Motorcycles Market in the 2019 hit the eight all time record in a row, with 1.66 million units. Honda is market leader, but Yamaha has reduced the gap. The country is attracting all global players and both MV Agusta and Triumph started up new local distributors, while KTM is producing near 7k units and BMW was over 1.000 units, first time ever.

Indonesia. Two wheeler sales dropped 41% in 9 months 2020

Indonesian Motorcycles in the 2019 kept the positive pathway taken in the previous year and sales grew up at 6.5 million units, up a little 1.3%. he Government just drew up two targets for the 2025, the 10 million units produced and the 1 million units exported. Honda controls the market with 73% of market share, but the only electric model produced is sold just with a lease formula and an official price list is not available.

America & Latin America Markets reports

Argentina 2020. Honda dominates ahead of local manufacturers

Argentine Motorcycles Market has taken a new pathway although economic situation remains dire. Thanks top the Q4 recovery, the 2020 ended with a lost of 17% while a strong recovery is expected in 2021. Honda dominates the market ahead of four local manufacturers.

United States. Polaris & Honda leaders in a double-face market

United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.

Brazil. In 2020, Two-Wheeler Sales Down 15%. Harley-Davidson is rolls down

Brazilian Motorcycles Market keeps upside down trend. In November sales were 101.881 (+8.1%) reducing the annual gap. However, year to date figures at 858.000, are down a deep 15.2% from the correspondent period last year. Kawasaki is shining while Harley-Davidson & Suzuki struggle.

Latin America. In October the two-wheeler industry kept recovering (+11.6%)

Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry

Colombia. In ten months, 2-Wheeler sales dropped 19%

Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat. 

Asia & Pacific Markets reports

South Korea. Motorcycles market transformed by electric scooter boom

South Korea Motorcycles Industry moderately declined in the 2018, keeping the negative trend for the fourth year in a row and ranking only as 31st in the global ranking. Local brands, Daelim and Hyosung keep over 70% of market share while Honda is gaining terrain and BMW is the best brand among premium, despite losing terrain.

Australia. Motorcycles market ended the first half with a robust +19%

Australian Motorcycles Sales Figures in the 2019 has been negative for the third year in a row with 89.199 units, down 6.1% Three Japanese brands dominate the market with over 55% of share, while the fastest growing brand has been Husqvarna (+13%) and Harley-Davidson and Ducati kept declining.

Electric Scooter & Motorcycles reports

Gogoro. Global 2020 Sales down 29%

Gogoro Global Development has been heavily hit in the 2020, when the covid19 limited the achievement of international development. However, the near 30% drop reported in the first 11 months is mainly correlated to the lost in the domestic Taiwanese market.

Niu Tech. Q3 sales boom (+88%) caused production shortage for the fastest growing EV global player

Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.

Europe. Electric Two-Wheeler sales up 11% in 9 months 2020

European Electric Scooter and Motorcycles Market is actually in the third stage of development and the higher technology and smart mobility solutions applied concentrated the market in few manufacturers. Following the record sales hit in the 2019 with 61.629 registrations, the effects of Covid19 will dramatically increase the opportunity for this segment.

Yadea. Following the last year record, 2020 sales boomed +107%

Yadea is the World largest producer of electric scooter and motorcycles with over 3.8 million sales in the 2019. In the first half of...

Middle East & African Markets reports

Egypt. In the 2019 the market kept falling down

Egyptian Motorcycles industry felt down 34% in the 2019 continuing on the negative pathway started few years ago. Indeed the market had been penalized by increased price due to high inflation and new duties which killed the relevant rickshaw segment. The motorcycles segment has been moderately positive with Bajaj as market leader ahead of Honda.

Israel. Following six years of growth, in 2019 market fell down 7%

Israel Motorcycles Market in the 2019 declined 7.1% following the previous six years growth. The market is dominated by Taiwanese SYM and Kymco which have a combined market share near 40%. Kawasaki is the best premium brand with an outstanding level of sales in the year, up 52%.

Iran 2018. In the last decade sales down from 1,5 million to 0,1

Iran motorcycles industry was topping the World a decade ago when sales reached the 1.5 million per year. Then, the introduction of limits to the two-wheeler emission killed the local industrial system, boosted the price of imported models and resulted in a collapse not yet ended. In the 2018, the market hit the lower level in the last 30 years, just over the 100.000 units.

Morocco 2018. Sales fell down for the 4th year in a row

Morocco Motorcycles Market kept losing terrain in the 2018, when sales fell down near 10k compared with the previous year. The industry is still under the effect of the 2015 law which requires the registrations of all vehicles, including the below 50cc, causing a shock to a market dominated by low-displacement moped imported from China.

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