LATEST REPORTS

Honda Motorcycles 2020. Five million sales lost in a single year, the worse in 72 years

Honda Motorcycles reported in 2020 the sharpest decline in 72 years of history, losing over 5 million sales globally or 24.4%. Sales declined to 15.3 million with ASEAN, Indian and Chinese regions sharply negative.

Gogoro 2020. Global Sales at 91.500 dropped 39%

Gogoro Global Development has been heavily hit in the 2020, when the covid19 limited the achievement of international development. However, the near 30% drop reported in the first 11 months is mainly correlated to the lost in the domestic Taiwanese market.

MV Agusta 2020. Global Sales up 24.8%

MV Agusta Global Sales rebound in 2020 at 3.1 thousand, up 24.8% from the negative peak hit in the previous year. European operations recovered 51% while the rest of the World was down.

Russia 2020. Motorcycles sales up 26%

Russian Motorcycles Market run fast in the 2020 ending with 16.226 sales, up 26.3% from the previous year and the 2021 outlook is still very positive. Other available markets are Kazakhstan, Moldova, Uzbekistan, Azerbaijan.

Harley-Davidson 2020. Global sales collapsed (-18%) with concerns on “rewire” plan

Harley-Davidson global sales declined 18% in 2020 with only 180.000 registrations and losing the leadership as premium brand after over 50 years. A sharp lost of market share in USA and Europe cannot be justified by any new strategy and the start of "rewire" plan looks awful.

Indonesia 2020. Two-Wheeler market down 43.7%. Honda lost 2 million sales

Indonesian Motorcycles Industry in 2020 was the worst in the World losing sharply in any quarter, including the last. Total sales at 3.7% were the lowest in the last thirty years, impacting dramatically on Japanese global profit and volumes.

Ecuador 2020. Motorcycles industry was resilient losing 7.5%. Shineray on top of the list

Ecuador Motorcycles industry in the last decade boomed becoming a strong reality for the Latin America market. In 2020 the market was resilient with 160.900 sales (-7.5%), scoring the third highest level ever. The Chinese Shineray is market leader ahead of two local manufacturers.

Israel 2020. Two wheeler industry up 2% at the second highest level

Israel Motorcycles Market in the 2020 scored the second best sales level ever with 18.514 units (+2.2%). The market is dominated by the Taiwanese SYM and Kymco which have a combined market share near 40%.

Colombia 2020. After a decade on Top, Bajaj Auto lost the crown

Colombian Motorcycles market lost 14% in the 2020 although a recovery in Q4, ending the year with 523.885 sales. After over a decade of leadership, Bajaj Auto lost the market crown, overtaken by Yamaha after losing 28% of volume.

Taiwan 2020. SYM rocketed in the best market out of last five years

Taiwan Motorcycles Industry was almost positive in the 2020, although the negative first half. Fueled by government incentives, the final annual balance was at 943.303 sales was even better then the 2019, improving 3.3% scoring the best out of last five years. SYM rocketed.

Japan 2020. Motorcycles Market ended up 1.4%

Japanese Motorcycles Market ended the 2020 in a good shape and thanks to a roaring Q4 sales improved 1.4% from the previous years. Suzuki gained the second place by peanuts over Yamaha while all importers grew up, apart Harley-Davidson.

Brazil 2020. Honda underperformed in a market down 14%

Brazilian Motorcycles market ended the Q4 2020 in negative territory and the year resulted to be one of the worst in recent years. Total sales were 932.368, down 14%. The market dominator, Honda, lost more than the industry.

Kawasaki 2020. The Sport Bike World’s Leader lost 25% of Global Sales

Kawasaki global sales in the 2020 was penalized by the sharp industry decline in the ASEAN region and fell down back at the 2015 level, after three years of consecutive all-time record. Sales in North America, Pacific and Europe were positive.

Triumph 2020. Global Sales slipped only 2%

Triumph Motorcycles performed an outstanding second part of the 2020 ending the year with a marginal lost. Global sales have been 56.249 (-2.9%) thanks to the positive European performance while lost in Latam, ASEAN and Pacific have been heavy.

BMW 2020. Booming in China hit the second-best sales score ever

BMW Motorrad delivers in 2020 the second highest performance in the history, with a phenomenal recovery scored in the second half of the year. Global registrations have been 168.701 (-3.9%).

Vietnam 2020. Motorcycles market dropped below the 3 million sales after a decade

Vietnam Motorcycles Market in the 2020 fell 14.7% ending at 2.94 million sales, first time below the 3 million units after over a decade. However, demand for electric vehicles is booming and the leader, VinFast is already the third players in market, exceeding the 100k sales in a single year.

Ducati 2020. Global sales declined (-9%) for the fourth year in a row

Ducati Motor Global Sales declined in the 2020 for the 4th year in a row. At 48.000 sales (-9%) Ducati performance was the second worse among all premium motorcycles brands, with the Italian icon losing market share in all markets and losing even at home, with sales in Italy down 25%.

Indian Motorcycles. In the 2020 Global Sales increased 3%, booming in Europe

Indian Motorcycles, the American brand owned by Polaris Industries, increased global sales in the 2020 although sales lost in the US. The manufacturer scored great performance in several countries, including Russia, New Zealand, Australia and in the entire European region.

Great Britain 2020. Lexmoto shines in a market down 2.7%

British Motorcycles Market rolled up in the Q3 with December sales boomed (+58.1%) ending the 2020 with 104.525 sales (-2.7%), scoring over 100.000 units for the seventh consecutive year. Lexmoto jumps up 54% thanks to new customers focused on entry bikes.

Pakistan 2020. Two & Three Wheeler Market lost 8.9%

Pakistani two and three wheeler sales further recovered in December (+22%) ending the 2020 with a single digit lost although the sharp Q2 fall. In the 2020 sales at 1.5 million (-8.9%) were the fifth highest world-wide. Honda dominates the market ahead of a group of local manufacturers..

Thailand 2020. Two-wheeler market lost 9.7%

Thailand Motorcycles Market is struggling losing over 5% in the Q4 ending the 2020 with 1.5 million sales (-9.7%) ranking sixth at global level. The short term outlook is negative, impacting Honda, which dominates the market.

Argentina 2020. Honda dominates ahead of local manufacturers

Argentine Motorcycles Market has taken a new pathway although economic situation remains dire. Thanks top the Q4 recovery, the 2020 ended with a lost of 17% while a strong recovery is expected in 2021. Honda dominates the market ahead of four local manufacturers.

Germany 2020. December sales boomed 309% ending a memorable year

German Motorcycles Market in 2020 was one of the fastest growing in the World thanks to the new demand for individual mobility and the Q4 crush to clean up the stage4 vehicles in stock. December registrations were 15.129 (+309.1% ending the 2020 with 241.134 sales (+23.2%), the fourth highest sales level in Europe.

Spain 2020. Motorcycles industry hit more than other top EU markets (-12.6%)

Spanish Motorcycles market was severely hit in the 2020 reporting a lost well ahead of the other top European countries. Although ending with a +13% in December the Full year 2020 sales have been 177.302 (-12.6%) three time higher than France and 2.5 time higher than Italy.

Italy 2020. Honda was market leader in a market -5%. Ducati lost 25%

Italian scooter & motorcycles industry reported in the 2020 the first fall after 5 years of uninterrupted growth. However sales at 246.484 were down only 5.3%. Our projection for the 2021 are almost positive. Honda confirmed the leadership in the market, ahead of Piaggio and Yamaha.

France 2020. Piaggio gains the second place in a market down 4%

French Motorcycles Market accelerated in December (+45%) due to the expected introduction of Stage 5 euro emission level. In 2020 sales lost only 4% with 295.000 registrations. Behind the leader,, Yamaha, Piaggio overtook Honda for the second place.

Royal Enfield. Global Sales dropped near 30% in 2020

Royal Enfield dropped 29.7% in the 2020, one of the manufacturer with higher lost worldwide. Therefore international operations scored outstandingly while the domestic Indian market lost (-31%) was caused by external factors and a prompt recovery is expected in 2021.

Bajaj Auto. Global Sales in 2020 at 3.05 million, down 17.6%

Bajaj Auto global sales rebound in the second half 2020 thanks to strong performance in Africa, Mexico and Latin America. The year ended with over 3 million sales, down 0.7 million from the previous year with all lost concentrated in the domestic region.

TVS Motor. Global 2020 sales down 19%

TVS Motor global sales in 2020 declined 19.1% losing over 0.6 million from the previous year. While the lost is the highest ever, it was deeply contained thanks to the second half recovery. in last April, TVS took over Norton, the British iconic brand.

Global & Regional Reports

Europe. In 2020 motorcycles sales flat from previous year

European Motorcycles Market ends the 2020 flat from the previous year recovering in the second half all sales lost during the March/May lockdown. Sales in the European Community + EFTA+ UK have been 1.5 million while 2021 will score the best in a decade.

Global Motorcycles Market grew up in double digit in October 2020

Global Motorcycles industry will lose 7 million sales in the 2020 due to the pandemic effects to the market. However, our research confirm the growing demand for individual mobility and the market will boom in the 2021-2025. Year to date October sales have been 45.7 million, down 15.7%.

ASEAN. In October regional sales up 5%, but 2020 is reporting a record fall

ASEAN Motorcycles Industry represents the 22.4% of the global two-wheeler market and in the 2019 consolidated the position with sales up 5.3%, at the second highest level ever of 13.75 million units. Honda dominates ahead of Yamaha, Suzuki and Kawasaki. However, BMW, Triumph, KTM, Piaggio, Ducati are producing in the region and Harley-Davidson is arriving.

Brands Global Performance

Honda Motorcycles 2020. Five million sales lost in a single year, the worse in 72 years

Honda Motorcycles reported in 2020 the sharpest decline in 72 years of history, losing over 5 million sales globally or 24.4%. Sales declined to 15.3 million with ASEAN, Indian and Chinese regions sharply negative.

Gogoro 2020. Global Sales at 91.500 dropped 39%

Gogoro Global Development has been heavily hit in the 2020, when the covid19 limited the achievement of international development. However, the near 30% drop reported in the first 11 months is mainly correlated to the lost in the domestic Taiwanese market.

MV Agusta 2020. Global Sales up 24.8%

MV Agusta Global Sales rebound in 2020 at 3.1 thousand, up 24.8% from the negative peak hit in the previous year. European operations recovered 51% while the rest of the World was down.

Harley-Davidson 2020. Global sales collapsed (-18%) with concerns on “rewire” plan

Harley-Davidson global sales declined 18% in 2020 with only 180.000 registrations and losing the leadership as premium brand after over 50 years. A sharp lost of market share in USA and Europe cannot be justified by any new strategy and the start of "rewire" plan looks awful.

Kawasaki 2020. The Sport Bike World’s Leader lost 25% of Global Sales

Kawasaki global sales in the 2020 was penalized by the sharp industry decline in the ASEAN region and fell down back at the 2015 level, after three years of consecutive all-time record. Sales in North America, Pacific and Europe were positive.

European Markets reports

Russia 2020. Motorcycles sales up 26%

Russian Motorcycles Market run fast in the 2020 ending with 16.226 sales, up 26.3% from the previous year and the 2021 outlook is still very positive. Other available markets are Kazakhstan, Moldova, Uzbekistan, Azerbaijan.

Great Britain 2020. Lexmoto shines in a market down 2.7%

British Motorcycles Market rolled up in the Q3 with December sales boomed (+58.1%) ending the 2020 with 104.525 sales (-2.7%), scoring over 100.000 units for the seventh consecutive year. Lexmoto jumps up 54% thanks to new customers focused on entry bikes.

Germany 2020. December sales boomed 309% ending a memorable year

German Motorcycles Market in 2020 was one of the fastest growing in the World thanks to the new demand for individual mobility and the Q4 crush to clean up the stage4 vehicles in stock. December registrations were 15.129 (+309.1% ending the 2020 with 241.134 sales (+23.2%), the fourth highest sales level in Europe.

Spain 2020. Motorcycles industry hit more than other top EU markets (-12.6%)

Spanish Motorcycles market was severely hit in the 2020 reporting a lost well ahead of the other top European countries. Although ending with a +13% in December the Full year 2020 sales have been 177.302 (-12.6%) three time higher than France and 2.5 time higher than Italy.

Indian Sub-Continent Markets reports

Pakistan 2020. Two & Three Wheeler Market lost 8.9%

Pakistani two and three wheeler sales further recovered in December (+22%) ending the 2020 with a single digit lost although the sharp Q2 fall. In the 2020 sales at 1.5 million (-8.9%) were the fifth highest world-wide. Honda dominates the market ahead of a group of local manufacturers..

Bangladesh. In first half 2020 two-wheeler sales down 37%

Bangladesh Motorcycles Industry is the new frontier for the entire sector. Supported by a favorable development policy and high investment by Indian and Japanese manufacturers, the industry is booming. Following sales doubled in the last three years, in the 2019 sales hit the 0.6 million units. Bajaj Auto dominates.

Sri Lanka. In the 2019 the two-wheeler market declined for the fourth year in a row

Sri Lanka Motorcycles Market in the 2019 has reported the fourth decline in a row, losing 14.4% from the previous year and landing just over the 300.000 units. In the global chessboard, the country lost positions and actually ranks as the 18th. Of course, Indian brands dominated but Yamaha shines with a market share over the 20%.

Indian Electric Scooter and Motorcycles Market felt down 34% in the 2019

Indian Electric Scooter and Motorcycles Market target is to be 90% electric by 2025 by a recent government release as a result of a Think Tank activity chaired by the Prime Minister aiming to dramatically cut pollution and reduce fuel import bill. However, the target can be achieved only with disruptive policies rarely seen in India. However, FAME II introduction pushed 2019 market down over 34%.

ASEAN Markets reports

Indonesia 2020. Two-Wheeler market down 43.7%. Honda lost 2 million sales

Indonesian Motorcycles Industry in 2020 was the worst in the World losing sharply in any quarter, including the last. Total sales at 3.7% were the lowest in the last thirty years, impacting dramatically on Japanese global profit and volumes.

Vietnam 2020. Motorcycles market dropped below the 3 million sales after a decade

Vietnam Motorcycles Market in the 2020 fell 14.7% ending at 2.94 million sales, first time below the 3 million units after over a decade. However, demand for electric vehicles is booming and the leader, VinFast is already the third players in market, exceeding the 100k sales in a single year.

Thailand 2020. Two-wheeler market lost 9.7%

Thailand Motorcycles Market is struggling losing over 5% in the Q4 ending the 2020 with 1.5 million sales (-9.7%) ranking sixth at global level. The short term outlook is negative, impacting Honda, which dominates the market.

ASEAN. In October regional sales up 5%, but 2020 is reporting a record fall

ASEAN Motorcycles Industry represents the 22.4% of the global two-wheeler market and in the 2019 consolidated the position with sales up 5.3%, at the second highest level ever of 13.75 million units. Honda dominates ahead of Yamaha, Suzuki and Kawasaki. However, BMW, Triumph, KTM, Piaggio, Ducati are producing in the region and Harley-Davidson is arriving.

Philippines. Q3 sales in recovery while 2020 will report the highest annual lost ever

Philippines Motorcycles Market in the 2019 hit the eight all time record in a row, with 1.66 million units. Honda is market leader, but Yamaha has reduced the gap. The country is attracting all global players and both MV Agusta and Triumph started up new local distributors, while KTM is producing near 7k units and BMW was over 1.000 units, first time ever.

America & Latin America Markets reports

Ecuador 2020. Motorcycles industry was resilient losing 7.5%. Shineray on top of the list

Ecuador Motorcycles industry in the last decade boomed becoming a strong reality for the Latin America market. In 2020 the market was resilient with 160.900 sales (-7.5%), scoring the third highest level ever. The Chinese Shineray is market leader ahead of two local manufacturers.

Colombia 2020. After a decade on Top, Bajaj Auto lost the crown

Colombian Motorcycles market lost 14% in the 2020 although a recovery in Q4, ending the year with 523.885 sales. After over a decade of leadership, Bajaj Auto lost the market crown, overtaken by Yamaha after losing 28% of volume.

Brazil 2020. Honda underperformed in a market down 14%

Brazilian Motorcycles market ended the Q4 2020 in negative territory and the year resulted to be one of the worst in recent years. Total sales were 932.368, down 14%. The market dominator, Honda, lost more than the industry.

Argentina 2020. Honda dominates ahead of local manufacturers

Argentine Motorcycles Market has taken a new pathway although economic situation remains dire. Thanks top the Q4 recovery, the 2020 ended with a lost of 17% while a strong recovery is expected in 2021. Honda dominates the market ahead of four local manufacturers.

United States. Polaris & Honda leaders in a double-face market

United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.

Asia & Pacific Markets reports

South Korea. Motorcycles market transformed by electric scooter boom

South Korea Motorcycles Industry moderately declined in the 2018, keeping the negative trend for the fourth year in a row and ranking only as 31st in the global ranking. Local brands, Daelim and Hyosung keep over 70% of market share while Honda is gaining terrain and BMW is the best brand among premium, despite losing terrain.

Australia. Motorcycles market ended the first half with a robust +19%

Australian Motorcycles Sales Figures in the 2019 has been negative for the third year in a row with 89.199 units, down 6.1% Three Japanese brands dominate the market with over 55% of share, while the fastest growing brand has been Husqvarna (+13%) and Harley-Davidson and Ducati kept declining.

Electric Scooter & Motorcycles reports

Gogoro 2020. Global Sales at 91.500 dropped 39%

Gogoro Global Development has been heavily hit in the 2020, when the covid19 limited the achievement of international development. However, the near 30% drop reported in the first 11 months is mainly correlated to the lost in the domestic Taiwanese market.

Niu Tech. Q3 sales boom (+88%) caused production shortage for the fastest growing EV global player

Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.

Europe. Electric Two-Wheeler sales up 11% in 9 months 2020

European Electric Scooter and Motorcycles Market is actually in the third stage of development and the higher technology and smart mobility solutions applied concentrated the market in few manufacturers. Following the record sales hit in the 2019 with 61.629 registrations, the effects of Covid19 will dramatically increase the opportunity for this segment.

Yadea. Following the last year record, 2020 sales boomed +107%

Yadea is the World largest producer of electric scooter and motorcycles with over 3.8 million sales in the 2019. In the first half of...

Middle East & African Markets reports

Israel 2020. Two wheeler industry up 2% at the second highest level

Israel Motorcycles Market in the 2020 scored the second best sales level ever with 18.514 units (+2.2%). The market is dominated by the Taiwanese SYM and Kymco which have a combined market share near 40%.

Egypt. In the 2019 the market kept falling down

Egyptian Motorcycles industry felt down 34% in the 2019 continuing on the negative pathway started few years ago. Indeed the market had been penalized by increased price due to high inflation and new duties which killed the relevant rickshaw segment. The motorcycles segment has been moderately positive with Bajaj as market leader ahead of Honda.

Iran 2018. In the last decade sales down from 1,5 million to 0,1

Iran motorcycles industry was topping the World a decade ago when sales reached the 1.5 million per year. Then, the introduction of limits to the two-wheeler emission killed the local industrial system, boosted the price of imported models and resulted in a collapse not yet ended. In the 2018, the market hit the lower level in the last 30 years, just over the 100.000 units.

Morocco 2018. Sales fell down for the 4th year in a row

Morocco Motorcycles Market kept losing terrain in the 2018, when sales fell down near 10k compared with the previous year. The industry is still under the effect of the 2015 law which requires the registrations of all vehicles, including the below 50cc, causing a shock to a market dominated by low-displacement moped imported from China.

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