LATEST REPORTS

Japan. The 2020 will be the new record-low in last 51 years

Japanese Motorcycles Market in the first quarter 2020 kept the moderately decline with 84.558 sales, down 3.2%. THe industry keeps losing terrain despite last year hit the worst sales level out of last 50 years. Despite marginal direct effects from Covid19 spread, the industry will suffer due to the huge global recession.

Colombia. Motorcycles market lost momentum hit by covid19

Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat. 

Kymco. Hard start of the year, with global sales sharply down YTD April 2020

Kymco Motorcycles global sales performance recovered in the 2109 after the slow score in the previous year and - thanks to a year end rush - hit the second highest score ever. Sales are growing in Asia and Latin America, while in Europe the manufacturer stands at the lowest level in the decade.

SYM. Year to date April global sales down 13%

SYM motorcycles boosted global sales during the 2019 with a new record of 406.812 sales. The new record was based on European operations, while the manufacturer is growing in all regions, including Latin America, Africa, CIS, East Europe and in Asia. In Taiwan the year was positive while not at the best.

Indian Motorcycles. In the 2020 sales are resilient thanks to European boom

Indian Motorcycle has been re-build by Polaris Ind.during the last decade and the custom american brand has been revamped with a robust business model, based on seven motorbike families, apparel, accessories, clubs, mono-brand stores. While the US operations hit the best in the 2017 and then declined, sales are growing in all countries with Europe hitting over 5k units in the 2019

Pakistan. Two wheeler sales down a still huge 75% in May

Pakistani Motorcycles Industry has unchanged the negative trend and the Q1 2020 had been the sixth declining quarter in a row. Despite the Covid19 will marginally hit the Pakistani economy, the outlook for the year is negative, due to high price, increased duties on the sector, currency depreciation, while the recovery should start only in the Q2 2021.

Europe. May results project a V-curve recovery faster than expected

European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.

Great Britain. Losing 50%, The British motorcycles market in May was the worst in Europe

British Motorcycles Market fell down 25% in March ended the Q1 with 23.837 sales (-12.2%).  Two-wheeler industry will fall down in Q2 losing over 65%. Since Q3 the year-on-year decline will moderate but anyhow the 2020 full year will end around 70.000 units (-34.6%).The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom.

Germany. In May motorcycles sales up in double-digit

Germany Motorcycles Market lost 19.8% in March breaking a long string of positive months and ending the first quarter 2020 with 47.049 sales (-5.8%). The 2020 will end around 165.000 units (-13.6%) and the recovery will not start before the second quarter 2021. However, this year the German market will show the best performance among the Big 5 countries in Europe.

Global Motorcycles industry: post covid era will be shining!

World Motorcycles market has lost 1.6 million units in the 2019 compared with the previous year, which was at the highest level ever. The sales lost in the largest market, India, have only partially recovered by the positive trend in China and Europe. However, 2019 was positive while the forecast for the 2020 is awful.

Ecuador. Motorcycles sales dropped 94% in April

Ecuador Motorcycles Market rushed in the fourth quarter of the 2019 recovering after three negative quarters, ending the 2019 at the new all time record, the third in a row, with 174.895 sales, up 4.3%. The market leader is the Chinese Shineray with 16% of market share, followed by Suzuki and the local brand Daytona. Honda struggles in 11th place.

TVS Motor. Global 2020 sales down 50%, while Norton acquisition is finalized

TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.

Global & Regional Reports

Europe. May results project a V-curve recovery faster than expected

European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.

Global Motorcycles industry: post covid era will be shining!

World Motorcycles market has lost 1.6 million units in the 2019 compared with the previous year, which was at the highest level ever. The sales lost in the largest market, India, have only partially recovered by the positive trend in China and Europe. However, 2019 was positive while the forecast for the 2020 is awful.

Latin America. Following the 6.4% lost last year, the 2020 will be widely negative

Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry

Brands Global Performance

Kymco. Hard start of the year, with global sales sharply down YTD April 2020

Kymco Motorcycles global sales performance recovered in the 2109 after the slow score in the previous year and - thanks to a year end rush - hit the second highest score ever. Sales are growing in Asia and Latin America, while in Europe the manufacturer stands at the lowest level in the decade.

SYM. Year to date April global sales down 13%

SYM motorcycles boosted global sales during the 2019 with a new record of 406.812 sales. The new record was based on European operations, while the manufacturer is growing in all regions, including Latin America, Africa, CIS, East Europe and in Asia. In Taiwan the year was positive while not at the best.

Indian Motorcycles. In the 2020 sales are resilient thanks to European boom

Indian Motorcycle has been re-build by Polaris Ind.during the last decade and the custom american brand has been revamped with a robust business model, based on seven motorbike families, apparel, accessories, clubs, mono-brand stores. While the US operations hit the best in the 2017 and then declined, sales are growing in all countries with Europe hitting over 5k units in the 2019

TVS Motor. Global 2020 sales down 50%, while Norton acquisition is finalized

TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.

Hero Motor. Global 2020 sales are declining 42%

Hero Motors reported in the 2019 the first double-digit lost since 2011 divorce with Honda, hit by the lost in the domestic market which has not been balanced by international activities.  The World's second largest motorcycles company is facing the first difficulty after a series of annual records and in the 2020 should demonstrate the ability to counteract a negative market environment

European Markets reports

Europe. May results project a V-curve recovery faster than expected

European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.

Great Britain. Losing 50%, The British motorcycles market in May was the worst in Europe

British Motorcycles Market fell down 25% in March ended the Q1 with 23.837 sales (-12.2%).  Two-wheeler industry will fall down in Q2 losing over 65%. Since Q3 the year-on-year decline will moderate but anyhow the 2020 full year will end around 70.000 units (-34.6%).The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom.

Germany. In May motorcycles sales up in double-digit

Germany Motorcycles Market lost 19.8% in March breaking a long string of positive months and ending the first quarter 2020 with 47.049 sales (-5.8%). The 2020 will end around 165.000 units (-13.6%) and the recovery will not start before the second quarter 2021. However, this year the German market will show the best performance among the Big 5 countries in Europe.

Italy. In May sales down 11% with strong demand in the last days

Italian Motorcycles Market fell down 65% in March, when all economic activities were in shut down since the 10th, due to the huge emergency created by the Covid19, with all dealers closed. The Q1 ended down 25% while we are projecting the entire 2020 at 139.000 units, down 46% with a recovery in the 2021 which will not allow the market to be back at the pre-crisis level

Spain. Motorcycles Market lost 44% in May, but e-scooters jump at 15% of total

Spanish Motorcycles Market collapsed in March losing 45.9% as consequence of all commercial activities shut down in place since mid month. The Q1 ended with 38.432 sales (-10.8%) thanks to the positive start, before the Covid19 crisis. The 2020 is the hardest year since the II World War and the motorcycles market will deeply lose sales, with full year 2020 projection down 46.6%.

Indian Sub-Continent Markets reports

Pakistan. Two wheeler sales down a still huge 75% in May

Pakistani Motorcycles Industry has unchanged the negative trend and the Q1 2020 had been the sixth declining quarter in a row. Despite the Covid19 will marginally hit the Pakistani economy, the outlook for the year is negative, due to high price, increased duties on the sector, currency depreciation, while the recovery should start only in the Q2 2021.

India. Motorcycles sales in April were zero projecting the 2020 below 14 million

Indian two-wheeler market started the 2020 keeping the negative trend in place and losing 14% in January and 19% in February, with March projected 29% down, at the 16th consecutive year on year lost. The effects of Covid19 will further deteriorate the outlook, already penalized by Euro 4 emission standard introduction and vehicles price increase.

Sri Lanka. In the 2019 the two-wheeler market declined for the fourth year in a row

Sri Lanka Motorcycles Market in the 2019 has reported the fourth decline in a row, losing 14.4% from the previous year and landing just over the 300.000 units. In the global chessboard, the country lost positions and actually ranks as the 18th. Of course, Indian brands dominated but Yamaha shines with a market share over the 20%.

Bangladesh. In the 2019 two-wheeler sales over 600.000. Bajaj dominates

Bangladesh Motorcycles Industry is the new frontier for the entire sector. Supported by a favorable development policy and high investment by Indian and Japanese manufacturers, the industry is booming. Following sales doubled in the last three years, in the 2019 sales hit the 0.6 million units. Bajaj Auto dominates.

Indian Electric Scooter and Motorcycles Market felt down 34% in the 2019

Indian Electric Scooter and Motorcycles Market target is to be 90% electric by 2025 by a recent government release as a result of a Think Tank activity chaired by the Prime Minister aiming to dramatically cut pollution and reduce fuel import bill. However, the target can be achieved only with disruptive policies rarely seen in India. However, FAME II introduction pushed 2019 market down over 34%.

ASEAN Markets reports

Thailand. May Motorcycles sales down 39% and the outlook is negative

Thailand Motorcycles Market started the 2020 with a -3% after two months, keeping the moderate decline in place. In March sales fell only 12% confirming that the effects of Covid19 are limited and suggesting a full year 2020 projection, negative but not awful. The motorcycles market will be hit and is projected to lose 12.8%

Vietnam. Motorcycles sales fell down 71% in April

Vietnam Motorcycles Market has started the 2020 with a a moderate decline with first quarter sales at 737.133, down 3.7%. Despite strong and efficient control over Covid19, the country will indirectly suffer the global recession. Our projection for the full year sales in the motorcycles industry are moderately negative, with sales expected to fall 5.8%

Philippines. Covid19 forced plants & dealers shutdown with Q1 sales down 14%

Philippines Motorcycles Market in the 2019 hit the eight all time record in a row, with 1.66 million units. Honda is market leader, but Yamaha has reduced the gap. The country is attracting all global players and both MV Agusta and Triumph started up new local distributors, while KTM is producing near 7k units and BMW was over 1.000 units, first time ever.

Indonesia. Following the -6% in Q1, the 2020 Outlook is double-digit negative

Indonesian Motorcycles in the 2019 kept the positive pathway taken in the previous year and sales grew up at 6.5 million units, up a little 1.3%. he Government just drew up two targets for the 2025, the 10 million units produced and the 1 million units exported. Honda controls the market with 73% of market share, but the only electric model produced is sold just with a lease formula and an official price list is not available.

ASEAN. In 2019 motorcycles sales grew up 5%, booming in Singapore & Malaysia

ASEAN Motorcycles Industry represents the 22.4% of the global two-wheeler market and in the 2019 consolidated the position with sales up 5.3%, at the second highest level ever of 13.75 million units. Honda dominates ahead of Yamaha, Suzuki and Kawasaki. However, BMW, Triumph, KTM, Piaggio, Ducati are producing in the region and Harley-Davidson is arriving.

America & Latin America Markets reports

Colombia. Motorcycles market lost momentum hit by covid19

Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat. 

Ecuador. Motorcycles sales dropped 94% in April

Ecuador Motorcycles Market rushed in the fourth quarter of the 2019 recovering after three negative quarters, ending the 2019 at the new all time record, the third in a row, with 174.895 sales, up 4.3%. The market leader is the Chinese Shineray with 16% of market share, followed by Suzuki and the local brand Daytona. Honda struggles in 11th place.

Brazil. In May Motorcycles sales down 80% and the worst is due to come

Brazilian Motorcycles Market kept the positive path in the Q1 2020 with sales up 3% at 276.759 units. However, the good times are gone and despite Bolsonaro's approach to Covid19 has been to "deny and defy", keeping the "economy first" approach and putting million lives at risk, we foresee a 13% sales lost for the motorcycles industry in 2020 and further fall in the 2021

Mexico. Following a long records series, in 2020 Motorcycles Sales will fall 21%

Mexico Motorcycles Market near doubled sales in the period 2014-2019 reaching over 1 million annual sales and surging in the 9th place worldwide, second in America, after Brazil. The market is dominated by local brands, with Italika holding near 70% of the market and Vento and Caravella in the podium.

Peru. Italika & KTM are fast growing dominating their segment

Peruvian Motorcycles Market has lost speed in the 2019, following three consecutive all-time records. The market declined 5.7% hit by less positive economic environment and increased taxation. However, it remains one of the largest in the World, ranking in 26th place, with over 200 brands fighting. The leader is Honda, but many brands shines, including Ronco, Italika and KTM.

Asia & Pacific Markets reports

Japan. The 2020 will be the new record-low in last 51 years

Japanese Motorcycles Market in the first quarter 2020 kept the moderately decline with 84.558 sales, down 3.2%. THe industry keeps losing terrain despite last year hit the worst sales level out of last 50 years. Despite marginal direct effects from Covid19 spread, the industry will suffer due to the huge global recession.

Australia. Motorcycles sales fell down 16% in Q1 2020

Australian Motorcycles Sales Figures in the 2019 has been negative for the third year in a row with 89.199 units, down 6.1% Three Japanese brands dominate the market with over 55% of share, while the fastest growing brand has been Husqvarna (+13%) and Harley-Davidson and Ducati kept declining.

Taiwan. Motorcycles sales down 6% in April due to lower e-incentives

Taiwan Motorcycles Market kept the positive tone in the 2020, despite the reduction of government incentives for e-scooters. After a slow start in January, the market promptly recovered ending the first quarter with 234.295 sales (+0.9%). At the moment the country has been able to escape from Covid19 huge diffusion and we are optimistic.

China. Motorcycles sales dropped 58% in the first quarter 2020

Chinese Motorcycles Market lost 58% in the first quarter of the 2020 with a negative peak in February, when sales dropped 85%. While in the next quarters the year-on-year lost will mitigate, the full year 2020 will be the worst in the decade with sales fallen down 26.5%. However, in the 2021 the market will recover the most of volume and the pre-crisis level will be achieved back in 2022.

South Korea 2019. Two-wheeler market down moderately for the fourth year in a string

South Korea Motorcycles Industry moderately declined in the 2018, keeping the negative trend for the fourth year in a row and ranking only as 31st in the global ranking. Local brands, Daelim and Hyosung keep over 70% of market share while Honda is gaining terrain and BMW is the best brand among premium, despite losing terrain.

Electric Scooter & Motorcycles reports

Niu. In Q1 2020 global sales fell down 39%

Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.

Gogoro entering the US on two wheels this May

Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan

Zero. The launch of new SR/S is crucial to keep the dream alive

Zero Motorcycles Incorporated is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries. The recent launched of the SR/S model arrive in a crucial cornerstone, after 2019 sales have not yet exceed the 3k.

Europe. Electric scooter & motorcycles market challenged by the virus

European Electric Scooter and Motorcycles Market is actually in the third stage of development and the higher technology and smart mobility solutions applied concentrated the market in few manufacturers. Following the record sales hit in the 2019 with 61.629 registrations, the effects of Covid19 will dramatically increase the opportunity for this segment.

Middle East & African Markets reports

Egypt. In the 2019 the market kept falling down

Egyptian Motorcycles industry felt down 34% in the 2019 continuing on the negative pathway started few years ago. Indeed the market had been penalized by increased price due to high inflation and new duties which killed the relevant rickshaw segment. The motorcycles segment has been moderately positive with Bajaj as market leader ahead of Honda.

Israel. Following six years of growth, in 2019 market fell down 7%

Israel Motorcycles Market in the 2019 declined 7.1% following the previous six years growth. The market is dominated by Taiwanese SYM and Kymco which have a combined market share near 40%. Kawasaki is the best premium brand with an outstanding level of sales in the year, up 52%.

Iran 2018. In the last decade sales down from 1,5 million to 0,1

Iran motorcycles industry was topping the World a decade ago when sales reached the 1.5 million per year. Then, the introduction of limits to the two-wheeler emission killed the local industrial system, boosted the price of imported models and resulted in a collapse not yet ended. In the 2018, the market hit the lower level in the last 30 years, just over the 100.000 units.

Morocco 2018. Sales fell down for the 4th year in a row

Morocco Motorcycles Market kept losing terrain in the 2018, when sales fell down near 10k compared with the previous year. The industry is still under the effect of the 2015 law which requires the registrations of all vehicles, including the below 50cc, causing a shock to a market dominated by low-displacement moped imported from China.

we proudly serve