Motorcycles Data

Triumph Motorcycles pushed the break in the Q4 ending the 2019 marginally below the previous year record, with less than 62.000 sales globally. Around the World the performance was mixed, with the best trend in ASIA and the worst in ASEAN countries. Triumph gains in Europe but lose in North America and the 2020 will be challenging for the industry environment.

British Motorcycles Market fell down 25% in March ended the Q1 with 23.837 sales (-12.2%).  Two-wheeler industry will fall down in Q2 losing over 65%. Since Q3 the year-on-year decline will moderate but anyhow the 2020 full year will end around 70.000 units (-34.6%).The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom.

Pakistani Motorcycles Industry has unchanged the negative trend and the Q1 2020 had been the sixth declining quarter in a row. Despite the Covid19 will marginally hit the Pakistani economy, the outlook for the year is negative, due to high price, increased duties on the sector, currency depreciation, while the recovery should start only in the Q2 2021.

Brazilian Motorcycles Market kept the positive path in the Q1 2020 with sales up 3% at 276.759 units. However, the good times are gone and despite Bolsonaro's approach to Covid19 has been to "deny and defy", keeping the "economy first" approach and putting million lives at risk, we foresee a 13% sales lost for the motorcycles industry in 2020 and further fall in the 2021

Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat. 

Harley-Davidson has not been able to break the declining trend and in the 2019 scored the lowest performance in this decade. In the 2019 global sales continued to moderately decline with full year at below 218.400 units down 4.6% from the previous year. Despite the boom in ASEAN, sales declined in US, Canada and in Europe.

Germany Motorcycles Market lost 19.8% in March breaking a long string of positive months and ending the first quarter 2020 with 47.049 sales (-5.8%). The 2020 will end around 165.000 units (-13.6%) and the recovery will not start before the second quarter 2021. However, this year the German market will show the best performance among the Big 5 countries in Europe.

Thailand Motorcycles Market started the 2020 with a -3% after two months, keeping the moderate decline in place. In March sales fell only 12% confirming that the effects of Covid19 are limited and suggesting a full year 2020 projection, negative but not awful. The motorcycles market will be hit and is projected to lose 12.8%

Argentine Motorcycles Market ended the first quarter 2020 at the lowest level in the last 20 years, keeping the awful trend taken in the previous two years, hit by the economic crisis. Considering the persistent negative outlook for the rest of the year, we fear the bankrupt for the local manufacturers in case the government will not sustain the industry.

Indian two-wheeler market started the 2020 keeping the negative trend in place and losing 14% in January and 19% in February, with March projected 29% down, at the 16th consecutive year on year lost. The effects of Covid19 will further deteriorate the outlook, already penalized by Euro 4 emission standard introduction and vehicles price increase.

Spanish Motorcycles Market collapsed in March losing 45.9% as consequence of all commercial activities shut down in place since mid month. The Q1 ended with 38.432 sales (-10.8%) thanks to the positive start, before the Covid19 crisis. The 2020 is the hardest year since the II World War and the motorcycles market will deeply lose sales, with full year 2020 projection down 46.6%.

French Motorcycles Market momentum was killed in March as the Covid19 forces the country to shut down commercial activities. In March new motorcycles sales have been 14.179 (-52.2%) ending the first quarter with 54.650 units, down 17.8%. According to our Research Team the full year 2020 sales will be 170.000 (-44.9%), but the 2021 will show an immediate recovery.

Italian Motorcycles Market fell down 65% in March, when all economic activities were in shut down since the 10th, due to the huge emergency created by the Covid19, with all dealers closed. The Q1 ended down 25% while we are projecting the entire 2020 at 139.000 units, down 46% with a recovery in the 2021 which will not allow the market to be back at the pre-crisis level

European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.

South Korea Motorcycles Industry moderately declined in the 2018, keeping the negative trend for the fourth year in a row and ranking only as 31st in the global ranking. Local brands, Daelim and Hyosung keep over 70% of market share while Honda is gaining terrain and BMW is the best brand among premium, despite losing terrain.

Taiwan Motorcycles Market kept the positive tone in the 2020, despite the reduction of government incentives for e-scooters. After a slow start in January, the market promptly recovered ending the first quarter with 234.295 sales (+0.9%). At the moment the country has been able to escape from Covid19 huge diffusion and we are optimistic.

Vietnam Motorcycles Market has started the 2020 with a a moderate decline with first quarter sales at 737.133, down 3.7%. Despite strong and efficient control over Covid19, the country will indirectly suffer the global recession. Our projection for the full year sales in the motorcycles industry are moderately negative, with sales expected to fall 5.8%

Philippines Motorcycles Market in the 2019 hit the eight all time record in a row, with 1.66 million units. Honda is market leader, but Yamaha has reduced the gap. The country is attracting all global players and both MV Agusta and Triumph started up new local distributors, while KTM is producing near 7k units and BMW was over 1.000 units, first time ever.

Indonesian Motorcycles in the 2019 kept the positive pathway taken in the previous year and sales grew up at 6.5 million units, up a little 1.3%. he Government just drew up two targets for the 2025, the 10 million units produced and the 1 million units exported. Honda controls the market with 73% of market share, but the only electric model produced is sold just with a lease formula and an official price list is not available.

European Electric Scooter and Motorcycles Market is actually in the third stage of development and the higher technology and smart mobility solutions applied concentrated the market in few manufacturers. Following the record sales hit in the 2019 with 61.629 registrations, the effects of Covid19 will dramatically increase the opportunity for this segment.

MV Agusta is born to win motorbike competition and to share passion for racing across the World. Following years of financial troubles, the company is actually in the mid of the restructuring plan defined by the new owner, the Russian family Sardarov, which acquired it in the 2019. Global sales declined in the last five years while the line up is top competitive

Ducati Motor Holding ended the 2019 below our projection, due to low Q4 sales and in the 2019 was flat over the previous year, despite opening several Ducati Stores. The manufacturer has just marginally benefit from the positive industry trend in Europe, losing in the ASEAN, in North America and performing well just in China and Brazil.

TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.

Royal Enfield has lost a deep 18% of sales in the 2019 following sixth consecutive all time record years. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide. Good score in Argentina and Colombia as well

Hero Motors reported in the 2019 the first double-digit lost since 2011 divorce with Honda, hit by the lost in the domestic market which has not been balanced by international activities.  The World's second largest motorcycles company is facing the first difficulty after a series of annual records and in the 2020 should demonstrate the ability to counteract a negative market environment

Bajaj Auto in the 2019 pushed the brake in the global expansion, due to the lost of 12% in the domestic sales in India. Global sales had been 3.6 million, down 0.2 million from the previous year. The growth in several markets, including CIS region and east Europe and the gain of share in Latin America allowed to contain the lost in a negative market environment.

Indian Motorcycle has been re-build by Polaris Ind.during the last decade and the custom american brand has been revamped with a robust business model, based on seven motorbike families, apparel, accessories, clubs, mono-brand stores. While the US operations hit the best in the 2017 and then declined, sales are growing in all countries with Europe hitting over 5k units in the 2019

SYM motorcycles boosted global sales during the 2019 with a new record of 406.812 sales. The new record was based on European operations, while the manufacturer is growing in all regions, including Latin America, Africa, CIS, East Europe and in Asia. In Taiwan the year was positive while not at the best.