Motorcycles Data

Italian Motorcycles Market fell down 65% in March, when all economic activities were in shut down since the 10th, due to the huge emergency created by the Covid19, with all dealers closed. The Q1 ended down 25% while we are projecting the entire 2020 at 139.000 units, down 46% with a recovery in the 2021 which will not allow the market to be back at the pre-crisis level

French Motorcycles Market momentum was killed in March as the Covid19 forces the country to shut down commercial activities. In March new motorcycles sales have been 14.179 (-52.2%) ending the first quarter with 54.650 units, down 17.8%. According to our Research Team the full year 2020 sales will be 170.000 (-44.9%), but the 2021 will show an immediate recovery.

Spanish Motorcycles Market collapsed in March losing 45.9% as consequence of all commercial activities shut down in place since mid month. The Q1 ended with 38.432 sales (-10.8%) thanks to the positive start, before the Covid19 crisis. The 2020 is the hardest year since the II World War and the motorcycles market will deeply lose sales, with full year 2020 projection down 46.6%.

Piaggio improved global motorcycles sales in the 2019 by over 6% with a final projection of 330.000 units (not including commercial vehicles and referring just on Piaggio and Vespa sales). Indeed, in the first nine months of the year global registrations have been 262.283 (+6.8%). North America, ASEAN and Europe have been all positive.

Bangladesh Motorcycles Industry is the new frontier for the entire sector. Supported by a favorable development policy and high investment by Indian and Japanese manufacturers, the industry is booming. Following sales doubled in the last three years, in the 2019 sales hit the 0.6 million units. Bajaj Auto dominates.

Indian two-wheeler market started the 2020 keeping the negative trend in place and losing 14% in January and 19% in February, with March projected 29% down, at the 16th consecutive year on year lost. The effects of Covid19 will further deteriorate the outlook, already penalized by Euro 4 emission standard introduction and vehicles price increase.

Aprilia global sales performance in the 2019 is outstanding projecting the year back at the 2012 level, following four raising years. Indeed, in the first nine months of the year, sales have been 65.041, up 8.3%. Indian region is the largest, with 36% of global sales followed by Europe with 27%.

Benelli Motorcycles in the 2019 hit the new all time record in global sales and after having overtaken Ducati is now challenging Triumph position in the motorcycles ranking. Indeed, in the first nine months of the year global sales have been 50.037, up 8.7%. The 26.8% fall reported in Latam countries have been more than balance by a +27.8% in West Europe.

Royal Enfield has lost a deep 18% of sales in the 2019 following sixth consecutive all time record years. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide. Good score in Argentina and Colombia as well

Japanese Motorcycles Market in the first quarter 2020 kept the moderately decline with 84.558 sales, down 3.2%. THe industry keeps losing terrain despite last year hit the worst sales level out of last 50 years. Despite marginal direct effects from Covid19 spread, the industry will suffer due to the huge global recession.

Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat. 

Kymco Motorcycles global sales performance recovered in the 2109 after the slow score in the previous year and - thanks to a year end rush - hit the second highest score ever. Sales are growing in Asia and Latin America, while in Europe the manufacturer stands at the lowest level in the decade.

SYM motorcycles boosted global sales during the 2019 with a new record of 406.812 sales. The new record was based on European operations, while the manufacturer is growing in all regions, including Latin America, Africa, CIS, East Europe and in Asia. In Taiwan the year was positive while not at the best.

Indian Motorcycle has been re-build by Polaris Ind.during the last decade and the custom american brand has been revamped with a robust business model, based on seven motorbike families, apparel, accessories, clubs, mono-brand stores. While the US operations hit the best in the 2017 and then declined, sales are growing in all countries with Europe hitting over 5k units in the 2019

Pakistani Motorcycles Industry has unchanged the negative trend and the Q1 2020 had been the sixth declining quarter in a row. Despite the Covid19 will marginally hit the Pakistani economy, the outlook for the year is negative, due to high price, increased duties on the sector, currency depreciation, while the recovery should start only in the Q2 2021.

European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.

British Motorcycles Market fell down 25% in March ended the Q1 with 23.837 sales (-12.2%).  Two-wheeler industry will fall down in Q2 losing over 65%. Since Q3 the year-on-year decline will moderate but anyhow the 2020 full year will end around 70.000 units (-34.6%).The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom.

Germany Motorcycles Market lost 19.8% in March breaking a long string of positive months and ending the first quarter 2020 with 47.049 sales (-5.8%). The 2020 will end around 165.000 units (-13.6%) and the recovery will not start before the second quarter 2021. However, this year the German market will show the best performance among the Big 5 countries in Europe.

World Motorcycles market has lost 1.6 million units in the 2019 compared with the previous year, which was at the highest level ever. The sales lost in the largest market, India, have only partially recovered by the positive trend in China and Europe. However, 2019 was positive while the forecast for the 2020 is awful.

Ecuador Motorcycles Market rushed in the fourth quarter of the 2019 recovering after three negative quarters, ending the 2019 at the new all time record, the third in a row, with 174.895 sales, up 4.3%. The market leader is the Chinese Shineray with 16% of market share, followed by Suzuki and the local brand Daytona. Honda struggles in 11th place.

TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.

Hero Motors reported in the 2019 the first double-digit lost since 2011 divorce with Honda, hit by the lost in the domestic market which has not been balanced by international activities.  The World's second largest motorcycles company is facing the first difficulty after a series of annual records and in the 2020 should demonstrate the ability to counteract a negative market environment

Bajaj Auto in the 2019 pushed the brake in the global expansion, due to the lost of 12% in the domestic sales in India. Global sales had been 3.6 million, down 0.2 million from the previous year. The growth in several markets, including CIS region and east Europe and the gain of share in Latin America allowed to contain the lost in a negative market environment.

Ducati Motor Holding ended the 2019 below our projection, due to low Q4 sales and in the 2019 was flat over the previous year, despite opening several Ducati Stores. The manufacturer has just marginally benefit from the positive industry trend in Europe, losing in the ASEAN, in North America and performing well just in China and Brazil.

Thailand Motorcycles Market started the 2020 with a -3% after two months, keeping the moderate decline in place. In March sales fell only 12% confirming that the effects of Covid19 are limited and suggesting a full year 2020 projection, negative but not awful. The motorcycles market will be hit and is projected to lose 12.8%

Brazilian Motorcycles Market kept the positive path in the Q1 2020 with sales up 3% at 276.759 units. However, the good times are gone and despite Bolsonaro's approach to Covid19 has been to "deny and defy", keeping the "economy first" approach and putting million lives at risk, we foresee a 13% sales lost for the motorcycles industry in 2020 and further fall in the 2021

Triumph Motorcycles pushed the break in the Q4 ending the 2019 marginally below the previous year record, with less than 62.000 sales globally. Around the World the performance was mixed, with the best trend in ASIA and the worst in ASEAN countries. Triumph gains in Europe but lose in North America and the 2020 will be challenging for the industry environment.

Australian Motorcycles Sales Figures in the 2019 has been negative for the third year in a row with 89.199 units, down 6.1% Three Japanese brands dominate the market with over 55% of share, while the fastest growing brand has been Husqvarna (+13%) and Harley-Davidson and Ducati kept declining.

BMW Motorrad growth accelerated in the 2019 following 8 years of continuous success with a new record volume at 175.000 units (+5.8%) consolidating the third place among the best premium motorcycles manufacturers in the World. Sales grew up in all regions a part North America. European operations improved in double-digit.

Italika dominates the fast growing domestic Mexican market and is the best selling brands in the North American region, selling more than the double of the second player, Honda. In the 2019 Italika hit the record of over 700.000 sales, with near 70% of market share in Mexico and strong positions in Guatemala, Honduras and Peru.