Motorcycles Data

World Motorcycles market has lost 1.6 million units in the 2019 compared with the previous year, which was at the highest level ever. The sales lost in the largest market, India, have only partially recovered by the positive trend in China and Europe. However, 2019 was positive while the forecast for the 2020 is awful.

Vietnam Motorcycles Market has started the 2020 with a a moderate decline with first quarter sales at 737.133, down 3.7%. Despite strong and efficient control over Covid19, the country will indirectly suffer the global recession. Our projection for the full year sales in the motorcycles industry are moderately negative, with sales expected to fall 5.8%

Pakistani Motorcycles Industry has unchanged the negative trend and the Q1 2020 had been the sixth declining quarter in a row. Despite the Covid19 will marginally hit the Pakistani economy, the outlook for the year is negative, due to high price, increased duties on the sector, currency depreciation, while the recovery should start only in the Q2 2021.

MV Agusta is born to win motorbike competition and to share passion for racing across the World. Following years of financial troubles, the company is actually in the mid of the restructuring plan defined by the new owner, the Russian family Sardarov, which acquired it in the 2019. Global sales declined in the last five years while the line up is top competitive

Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry

Brazilian Motorcycles Market kept the positive path in the Q1 2020 with sales up 3% at 276.759 units. However, the good times are gone and despite Bolsonaro's approach to Covid19 has been to "deny and defy", keeping the "economy first" approach and putting million lives at risk, we foresee a 13% sales lost for the motorcycles industry in 2020 and further fall in the 2021

Spanish Motorcycles Market collapsed in March losing 45.9% as consequence of all commercial activities shut down in place since mid month. The Q1 ended with 38.432 sales (-10.8%) thanks to the positive start, before the Covid19 crisis. The 2020 is the hardest year since the II World War and the motorcycles market will deeply lose sales, with full year 2020 projection down 46.6%.

TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.

Royal Enfield has lost a deep 18% of sales in the 2019 following sixth consecutive all time record years. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide. Good score in Argentina and Colombia as well

Triumph Motorcycles pushed the break in the Q4 ending the 2019 marginally below the previous year record, with less than 62.000 sales globally. Around the World the performance was mixed, with the best trend in ASIA and the worst in ASEAN countries. Triumph gains in Europe but lose in North America and the 2020 will be challenging for the industry environment.

BMW Motorrad growth accelerated in the 2019 following 8 years of continuous success with a new record volume at 175.000 units (+5.8%) consolidating the third place among the best premium motorcycles manufacturers in the World. Sales grew up in all regions a part North America. European operations improved in double-digit.

Ducati Motor Holding ended the 2019 below our projection, due to low Q4 sales and in the 2019 was flat over the previous year, despite opening several Ducati Stores. The manufacturer has just marginally benefit from the positive industry trend in Europe, losing in the ASEAN, in North America and performing well just in China and Brazil.

French Motorcycles Market momentum was killed in March as the Covid19 forces the country to shut down commercial activities. In March new motorcycles sales have been 14.179 (-52.2%) ending the first quarter with 54.650 units, down 17.8%. According to our Research Team the full year 2020 sales will be 170.000 (-44.9%), but the 2021 will show an immediate recovery.

Indian Motorcycle has been re-build by Polaris Ind.during the last decade and the custom american brand has been revamped with a robust business model, based on seven motorbike families, apparel, accessories, clubs, mono-brand stores. While the US operations hit the best in the 2017 and then declined, sales are growing in all countries with Europe hitting over 5k units in the 2019

Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.

Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan

SYM motorcycles boosted global sales during the 2019 with a new record of 406.812 sales. The new record was based on European operations, while the manufacturer is growing in all regions, including Latin America, Africa, CIS, East Europe and in Asia. In Taiwan the year was positive while not at the best.

Kymco Motorcycles global sales performance recovered in the 2109 after the slow score in the previous year and - thanks to a year end rush - hit the second highest score ever. Sales are growing in Asia and Latin America, while in Europe the manufacturer stands at the lowest level in the decade.

Bajaj Auto in the 2019 pushed the brake in the global expansion, due to the lost of 12% in the domestic sales in India. Global sales had been 3.6 million, down 0.2 million from the previous year. The growth in several markets, including CIS region and east Europe and the gain of share in Latin America allowed to contain the lost in a negative market environment.

Italian Motorcycles Market fell down 65% in March, when all economic activities were in shut down since the 10th, due to the huge emergency created by the Covid19, with all dealers closed. The Q1 ended down 25% while we are projecting the entire 2020 at 139.000 units, down 46% with a recovery in the 2021 which will not allow the market to be back at the pre-crisis level

Hero Motors reported in the 2019 the first double-digit lost since 2011 divorce with Honda, hit by the lost in the domestic market which has not been balanced by international activities.  The World's second largest motorcycles company is facing the first difficulty after a series of annual records and in the 2020 should demonstrate the ability to counteract a negative market environment

Indian two-wheeler market started the 2020 keeping the negative trend in place and losing 14% in January and 19% in February, with March projected 29% down, at the 16th consecutive year on year lost. The effects of Covid19 will further deteriorate the outlook, already penalized by Euro 4 emission standard introduction and vehicles price increase.

Italika dominates the fast growing domestic Mexican market and is the best selling brands in the North American region, selling more than the double of the second player, Honda. In the 2019 Italika hit the record of over 700.000 sales, with near 70% of market share in Mexico and strong positions in Guatemala, Honduras and Peru.

Taiwan Motorcycles Market kept the positive tone in the 2020, despite the reduction of government incentives for e-scooters. After a slow start in January, the market promptly recovered ending the first quarter with 234.295 sales (+0.9%). At the moment the country has been able to escape from Covid19 huge diffusion and we are optimistic.

ASEAN Motorcycles Industry represents the 22.4% of the global two-wheeler market and in the 2019 consolidated the position with sales up 5.3%, at the second highest level ever of 13.75 million units. Honda dominates ahead of Yamaha, Suzuki and Kawasaki. However, BMW, Triumph, KTM, Piaggio, Ducati are producing in the region and Harley-Davidson is arriving.

European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.

Japanese Motorcycles Market in the first quarter 2020 kept the moderately decline with 84.558 sales, down 3.2%. THe industry keeps losing terrain despite last year hit the worst sales level out of last 50 years. Despite marginal direct effects from Covid19 spread, the industry will suffer due to the huge global recession.

Russian Motorcycles Market ended the Q1 2020 with sales up 100.9% reinforcing the recovery pathway after the huge collapse reported in recent years. Actually Ukraine is the largest country in the CIS region reporting sales three-time higher than Russia. Other available markets are Kazakhstan, Moldova, Uzbekistan, Azerbaijan.

Turkish Motorcycles Market in the 2019 performed better than expected, while the car industry collapsed. Indeed, motorcycles sales have been 154.619, down an acceptable 1.5%. Honda recovered the leadership lost last year while Yamaha jumped up 39% and BMW lead premium segment.

Chinese Motorcycles Market lost 58% in the first quarter of the 2020 with a negative peak in February, when sales dropped 85%. While in the next quarters the year-on-year lost will mitigate, the full year 2020 will be the worst in the decade with sales fallen down 26.5%. However, in the 2021 the market will recover the most of volume and the pre-crisis level will be achieved back in 2022.