LATEST NEWS
Vietnam. Motorcycles sales fell down 71% in April
Vietnam Motorcycles Market has started the 2020 with a a moderate decline with first quarter sales at 737.133, down 3.7%. Despite strong and efficient control over Covid19, the country will indirectly suffer the global recession. Our projection for the full year sales in the motorcycles industry are moderately negative, with sales expected to fall 5.8%
Niu. In Q1 2020 global sales fell down 39%
Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.
Europe. In April Germany was the largest market in a region down 58%
European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.
Germany. In 2020 the motorcycles industry will lose in single digit
Germany Motorcycles Market lost 19.8% in March breaking a long string of positive months and ending the first quarter 2020 with 47.049 sales (-5.8%). The 2020 will end around 165.000 units (-13.6%) and the recovery will not start before the second quarter 2021. However, this year the German market will show the best performance among the Big 5 countries in Europe.
Great Britain. After the April -84% the market projects a 2020 lost over the 40%
British Motorcycles Market fell down 25% in March ended the Q1 with 23.837 sales (-12.2%). Two-wheeler industry will fall down in Q2 losing over 65%. Since Q3 the year-on-year decline will moderate but anyhow the 2020 full year will end around 70.000 units (-34.6%).The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom.
Pakistan. In April motorcycles sales fell down 97%
Pakistani Motorcycles Industry has unchanged the negative trend and the Q1 2020 had been the sixth declining quarter in a row. Despite the Covid19 will marginally hit the Pakistani economy, the outlook for the year is negative, due to high price, increased duties on the sector, currency depreciation, while the recovery should start only in the Q2 2021.
Thailand. Sales fell down 34.5% in April projecting the 2020 just over 1.5 million
Thailand Motorcycles Market started the 2020 with a -3% after two months, keeping the moderate decline in place. In March sales fell only 12% confirming that the effects of Covid19 are limited and suggesting a full year 2020 projection, negative but not awful. The motorcycles market will be hit and is projected to lose 12.8%
Brazil. In April Motorcycles sales collapsed 94% despite Bolsonaro’s crazy approach to Covid19
Brazilian Motorcycles Market kept the positive path in the Q1 2020 with sales up 3% at 276.759 units. However, the good times are gone and despite Bolsonaro's approach to Covid19 has been to "deny and defy", keeping the "economy first" approach and putting million lives at risk, we foresee a 13% sales lost for the motorcycles industry in 2020 and further fall in the 2021
Philippines. Covid19 forced plants & dealers shutdown with Q1 sales down 14%
Philippines Motorcycles Market in the 2019 hit the eight all time record in a row, with 1.66 million units. Honda is market leader, but Yamaha has reduced the gap. The country is attracting all global players and both MV Agusta and Triumph started up new local distributors, while KTM is producing near 7k units and BMW was over 1.000 units, first time ever.
Indonesia. Following the -6% in Q1, the 2020 Outlook is double-digit negative
Indonesian Motorcycles in the 2019 kept the positive pathway taken in the previous year and sales grew up at 6.5 million units, up a little 1.3%. he Government just drew up two targets for the 2025, the 10 million units produced and the 1 million units exported. Honda controls the market with 73% of market share, but the only electric model produced is sold just with a lease formula and an official price list is not available.
Taiwan. Motorcycles sales down 6% in April due to lower e-incentives
Taiwan Motorcycles Market kept the positive tone in the 2020, despite the reduction of government incentives for e-scooters. After a slow start in January, the market promptly recovered ending the first quarter with 234.295 sales (+0.9%). At the moment the country has been able to escape from Covid19 huge diffusion and we are optimistic.
Gogoro entering the US on two wheels this May
Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan
World
Europe. In April Germany was the largest market in a region down 58%
European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.
Beyond coronavirus: The road ahead the Motorcycles industry
World Motorcycles market has lost 1.6 million units in the 2019 compared with the previous year, which was at the highest level ever. The sales lost in the largest market, India, have only partially recovered by the positive trend in China and Europe. However, 2019 was positive while the forecast for the 2020 is awful.
Latin America. Following the 6.4% lost last year, the 2020 will be widely negative
Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry
Brands Global Performance
Niu. In Q1 2020 global sales fell down 39%
Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.
Gogoro entering the US on two wheels this May
Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan
Harley-Davidson. Q1 2020 global registrations lost 16%
Harley-Davidson has not been able to break the declining trend and in the 2019 scored the lowest performance in this decade. In the 2019 global sales continued to moderately decline with full year at below 218.400 units down 4.6% from the previous year. Despite the boom in ASEAN, sales declined in US, Canada and in Europe.
Hyosung. The best korean motorcycles manufacturer
Hyosung is the largest motorcycles manufacturer in South Korea. Born in the 1978 as assembly partner for Suzuki, the company has been taken over by the KR Motors Company Ltd. in the 2014. Despite distributing in over 60 countries, the brand is not very popular a part three countries, Korea, China and Laos. In 2019 sales have been steady at 125.000 units
Europe
Europe. In April Germany was the largest market in a region down 58%
European Motorcycles Market, lost 35.8% in March breaking a long string of positive months and ending the first quarter 2020 with 292.996 sales (-13.0%), thanks to the good start in January and February. The 2020 is projected to be the lower out of last 35 years, but the huge economic actions taken by the EU Government will support the consumer good demand to recover quicker than in any previous financial crisis and our sector will fast move up in the 2021.
Germany. In 2020 the motorcycles industry will lose in single digit
Germany Motorcycles Market lost 19.8% in March breaking a long string of positive months and ending the first quarter 2020 with 47.049 sales (-5.8%). The 2020 will end around 165.000 units (-13.6%) and the recovery will not start before the second quarter 2021. However, this year the German market will show the best performance among the Big 5 countries in Europe.
Great Britain. After the April -84% the market projects a 2020 lost over the 40%
British Motorcycles Market fell down 25% in March ended the Q1 with 23.837 sales (-12.2%). Two-wheeler industry will fall down in Q2 losing over 65%. Since Q3 the year-on-year decline will moderate but anyhow the 2020 full year will end around 70.000 units (-34.6%).The combined effects of Covid19 and Brexit have started one of the darkest period for our industry in the United Kingdom.
Italy. April sales down 97% projecting the 2020 at 155.000 (-40%)
Italian Motorcycles Market fell down 65% in March, when all economic activities were in shut down since the 10th, due to the huge emergency created by the Covid19, with all dealers closed. The Q1 ended down 25% while we are projecting the entire 2020 at 139.000 units, down 46% with a recovery in the 2021 which will not allow the market to be back at the pre-crisis level
Indian region
Pakistan. In April motorcycles sales fell down 97%
Pakistani Motorcycles Industry has unchanged the negative trend and the Q1 2020 had been the sixth declining quarter in a row. Despite the Covid19 will marginally hit the Pakistani economy, the outlook for the year is negative, due to high price, increased duties on the sector, currency depreciation, while the recovery should start only in the Q2 2021.
India. Motorcycles sales in April were zero projecting the 2020 below 14 million
Indian two-wheeler market started the 2020 keeping the negative trend in place and losing 14% in January and 19% in February, with March projected 29% down, at the 16th consecutive year on year lost. The effects of Covid19 will further deteriorate the outlook, already penalized by Euro 4 emission standard introduction and vehicles price increase.
TVS Motor acquires UK’s iconic premium bike brand Norton
TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.
Royal Enfield. In the 2019 Global Sales down 18% despite booming in Europe
Royal Enfield has lost a deep 18% of sales in the 2019 following sixth consecutive all time record years. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide. Good score in Argentina and Colombia as well
Asean
Vietnam. Motorcycles sales fell down 71% in April
Vietnam Motorcycles Market has started the 2020 with a a moderate decline with first quarter sales at 737.133, down 3.7%. Despite strong and efficient control over Covid19, the country will indirectly suffer the global recession. Our projection for the full year sales in the motorcycles industry are moderately negative, with sales expected to fall 5.8%
Thailand. Sales fell down 34.5% in April projecting the 2020 just over 1.5 million
Thailand Motorcycles Market started the 2020 with a -3% after two months, keeping the moderate decline in place. In March sales fell only 12% confirming that the effects of Covid19 are limited and suggesting a full year 2020 projection, negative but not awful. The motorcycles market will be hit and is projected to lose 12.8%
Philippines. Covid19 forced plants & dealers shutdown with Q1 sales down 14%
Philippines Motorcycles Market in the 2019 hit the eight all time record in a row, with 1.66 million units. Honda is market leader, but Yamaha has reduced the gap. The country is attracting all global players and both MV Agusta and Triumph started up new local distributors, while KTM is producing near 7k units and BMW was over 1.000 units, first time ever.
Indonesia. Following the -6% in Q1, the 2020 Outlook is double-digit negative
Indonesian Motorcycles in the 2019 kept the positive pathway taken in the previous year and sales grew up at 6.5 million units, up a little 1.3%. he Government just drew up two targets for the 2025, the 10 million units produced and the 1 million units exported. Honda controls the market with 73% of market share, but the only electric model produced is sold just with a lease formula and an official price list is not available.
America & Latin America
Brazil. In April Motorcycles sales collapsed 94% despite Bolsonaro’s crazy approach to Covid19
Brazilian Motorcycles Market kept the positive path in the Q1 2020 with sales up 3% at 276.759 units. However, the good times are gone and despite Bolsonaro's approach to Covid19 has been to "deny and defy", keeping the "economy first" approach and putting million lives at risk, we foresee a 13% sales lost for the motorcycles industry in 2020 and further fall in the 2021
Harley-Davidson. Q1 2020 global registrations lost 16%
Harley-Davidson has not been able to break the declining trend and in the 2019 scored the lowest performance in this decade. In the 2019 global sales continued to moderately decline with full year at below 218.400 units down 4.6% from the previous year. Despite the boom in ASEAN, sales declined in US, Canada and in Europe.
Peru. Italika & KTM are fast growing dominating their segment
Peruvian Motorcycles Market has lost speed in the 2019, following three consecutive all-time records. The market declined 5.7% hit by less positive economic environment and increased taxation. However, it remains one of the largest in the World, ranking in 26th place, with over 200 brands fighting. The leader is Honda, but many brands shines, including Ronco, Italika and KTM.
Zero. The launch of new SR/S is crucial to keep the dream alive
Zero Motorcycles Incorporated is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries. The recent launched of the SR/S model arrive in a crucial cornerstone, after 2019 sales have not yet exceed the 3k.
Asia & Pacific
Niu. In Q1 2020 global sales fell down 39%
Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.
Taiwan. Motorcycles sales down 6% in April due to lower e-incentives
Taiwan Motorcycles Market kept the positive tone in the 2020, despite the reduction of government incentives for e-scooters. After a slow start in January, the market promptly recovered ending the first quarter with 234.295 sales (+0.9%). At the moment the country has been able to escape from Covid19 huge diffusion and we are optimistic.
Gogoro entering the US on two wheels this May
Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan
Hyosung. The best korean motorcycles manufacturer
Hyosung is the largest motorcycles manufacturer in South Korea. Born in the 1978 as assembly partner for Suzuki, the company has been taken over by the KR Motors Company Ltd. in the 2014. Despite distributing in over 60 countries, the brand is not very popular a part three countries, Korea, China and Laos. In 2019 sales have been steady at 125.000 units
Electric Scooter and Motorcycles
Niu. In Q1 2020 global sales fell down 39%
Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.
Gogoro entering the US on two wheels this May
Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan
Zero. The launch of new SR/S is crucial to keep the dream alive
Zero Motorcycles Incorporated is an American manufacturer of electric motorcycles. Founded in 2006 in a Santa Cruz, California garage by a former NASA engineer, Neal Saiki, it has been developed fast and actually distributes in over 30 countries. The recent launched of the SR/S model arrive in a crucial cornerstone, after 2019 sales have not yet exceed the 3k.
Europe. Electric scooter & motorcycles market challenged by the virus
European Electric Scooter and Motorcycles Market is actually in the third stage of development and the higher technology and smart mobility solutions applied concentrated the market in few manufacturers. Following the record sales hit in the 2019 with 61.629 registrations, the effects of Covid19 will dramatically increase the opportunity for this segment.
Middle East & Africa
Egypt. In the 2019 the market kept falling down
Egyptian Motorcycles industry felt down 34% in the 2019 continuing on the negative pathway started few years ago. Indeed the market had been penalized by increased price due to high inflation and new duties which killed the relevant rickshaw segment. The motorcycles segment has been moderately positive with Bajaj as market leader ahead of Honda.
Israel. Following six years of growth, in 2019 market fell down 7%
Israel Motorcycles Market in the 2019 declined 7.1% following the previous six years growth. The market is dominated by Taiwanese SYM and Kymco which have a combined market share near 40%. Kawasaki is the best premium brand with an outstanding level of sales in the year, up 52%.
Iran 2018. In the last decade sales down from 1,5 million to 0,1
Iran motorcycles industry was topping the World a decade ago when sales reached the 1.5 million per year. Then, the introduction of limits to the two-wheeler emission killed the local industrial system, boosted the price of imported models and resulted in a collapse not yet ended. In the 2018, the market hit the lower level in the last 30 years, just over the 100.000 units.
Morocco 2018. Sales fell down for the 4th year in a row
Morocco Motorcycles Market kept losing terrain in the 2018, when sales fell down near 10k compared with the previous year. The industry is still under the effect of the 2015 law which requires the registrations of all vehicles, including the below 50cc, causing a shock to a market dominated by low-displacement moped imported from China.