German Motorcycles Market in 2020 was one of the fastest growing in the World thanks to the new demand for individual mobility and the Q4 crush to clean up the stage4 vehicles in stock. December registrations were 15.129 (+309.1% ending the 2020 with 241.134 sales (+23.2%), the fourth highest sales level in Europe.
Spanish Motorcycles market was severely hit in the 2020 reporting a lost well ahead of the other top European countries. Although ending with a +13% in December the Full year 2020 sales have been 177.302 (-12.6%) three time higher than France and 2.5 time higher than Italy.
Italian scooter & motorcycles industry reported in the 2020 the first fall after 5 years of uninterrupted growth. However sales at 246.484 were down only 5.3%. Our projection for the 2021 are almost positive. Honda confirmed the leadership in the market, ahead of Piaggio and Yamaha.
French Motorcycles Market accelerated in December (+45%) due to the expected introduction of Stage 5 euro emission level. In 2020 sales lost only 4% with 295.000 registrations. Behind the leader,, Yamaha, Piaggio overtook Honda for the second place.
Piaggio improved global motorcycles sales in the 2019 by over 6% with a final projection of 330.000 units (not including commercial vehicles and referring just on Piaggio and Vespa sales). Indeed, in the first nine months of the year global registrations have been 262.283 (+6.8%). North America, ASEAN and Europe have been all positive.
Aprilia global sales performance in the 2019 is outstanding projecting the year back at the 2012 level, following four raising years. Indeed, in the first nine months of the year, sales have been 65.041, up 8.3%. Indian region is the largest, with 36% of global sales followed by Europe with 27%.
Benelli Motorcycles in the 2019 hit the new all time record in global sales and after having overtaken Ducati is now challenging Triumph position in the motorcycles ranking. Indeed, in the first nine months of the year global sales have been 50.037, up 8.7%. The 26.8% fall reported in Latam countries have been more than balance by a +27.8% in West Europe.