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America & Latin America

Ecuador 2020. Motorcycles industry was resilient losing 7.5%. Shineray on top of the list

Ecuador Motorcycles industry in the last decade boomed becoming a strong reality for the Latin America market. In 2020 the market was resilient with 160.900 sales (-7.5%), scoring the third highest level ever. The Chinese Shineray is market leader ahead of two local manufacturers.

Colombian Motorcycles

Colombia 2020. After a decade on Top, Bajaj Auto lost the crown

Colombian Motorcycles market lost 14% in the 2020 although a recovery in Q4, ending the year with 523.885 sales. After over a decade of leadership, Bajaj Auto lost the market crown, overtaken by Yamaha after losing 28% of volume.

Brazilian Motorcycles Market

Brazil 2020. Honda underperformed in a market down 14%

Brazilian Motorcycles market ended the Q4 2020 in negative territory and the year resulted to be one of the worst in recent years. Total sales were 932.368, down 14%. The market dominator, Honda, lost more than the industry.


Argentina 2020. Honda dominates ahead of local manufacturers

Argentine Motorcycles Market has taken a new pathway although economic situation remains dire. Thanks top the Q4 recovery, the 2020 ended with a lost of 17% while a strong recovery is expected in 2021. Honda dominates the market ahead of four local manufacturers.

United States. Polaris & Honda leaders in a double-face market

United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.


Zanella. In 2018 celebrated the 70th Anniversary

Zanella is an Argentine brand leader in the motorcycles production and sales in South America, established 70 years ago and icon of Argentinian industry, employing near 1.000 people and selling just over 100 K per year. In The 2018, while celebrating the 70th anniversary, they have lost the leadership in the home market.