Guatemala Motorcycles Market in the 2019 hit the milestone of 200.000 annual sales keeping a place among the World's Top 25 motorcycles market, following a series of 5 consecutive annual records. A new leader is on top of the list and after Honda, leader in 2017, and Italika, leader in 2018, the throne is now in the hands of the indian Bajaj Auto.
United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.
Argentine Motorcycles Market ended the first quarter 2020 at the lowest level in the last 20 years, keeping the awful trend taken in the previous two years, hit by the economic crisis. Considering the persistent negative outlook for the rest of the year, we fear the bankrupt for the local manufacturers in case the government will not sustain the industry.
Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry
Paraguay Motorcycles Market is the 26th largest in the World, gaining 3 spots last year when sales improved at 171.580. The market is controlled by local made product and local Manufacturer control the first 5 places in the ranking. After over a decade, Kenton has lost the leadership, outpaced by Star. Honda is the first not-local brand.
Zanella is an Argentine brand leader in the motorcycles production and sales in South America, established 70 years ago and icon of Argentinian industry, employing near 1.000 people and selling just over 100 K per year. In The 2018, while celebrating the 70th anniversary, they have lost the leadership in the home market.