United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.
Argentine Motorcycles Market ended the first quarter 2020 at the lowest level in the last 20 years, keeping the awful trend taken in the previous two years, hit by the economic crisis. Considering the persistent negative outlook for the rest of the year, we fear the bankrupt for the local manufacturers in case the government will not sustain the industry.
Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat.
Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry
Paraguay Motorcycles Market is the 26th largest in the World, gaining 3 spots last year when sales improved at 171.580. The market is controlled by local made product and local Manufacturer control the first 5 places in the ranking. After over a decade, Kenton has lost the leadership, outpaced by Star. Honda is the first not-local brand.
Mexico Motorcycles Market near doubled sales in the period 2014-2019 reaching over 1 million annual sales and surging in the 9th place worldwide, second in America, after Brazil. The market is dominated by local brands, with Italika holding near 70% of the market and Vento and Caravella in the podium.
Italika dominates the fast growing domestic Mexican market and is the best selling brands in the North American region, selling more than the double of the second player, Honda. In the 2019 Italika hit the record of over 700.000 sales, with near 70% of market share in Mexico and strong positions in Guatemala, Honduras and Peru.
Ecuador Motorcycles Market rushed in the fourth quarter of the 2019 recovering after three negative quarters, ending the 2019 at the new all time record, the third in a row, with 174.895 sales, up 4.3%. The market leader is the Chinese Shineray with 16% of market share, followed by Suzuki and the local brand Daytona. Honda struggles in 11th place.
Zanella is an Argentine brand leader in the motorcycles production and sales in South America, established 70 years ago and icon of Argentinian industry, employing near 1.000 people and selling just over 100 K per year. In The 2018, while celebrating the 70th anniversary, they have lost the leadership in the home market.