BMW Motorrad global sales in the first eleven months 2020 have been down 9.6%, in recovery after the Q1 -17.8% and the Q2 -23.2%, but not enough to allow the ninth consecutive all time record, with the year projected at 160k.
Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.
Triumph Motorcycles pushed the break in the Q4 ending the 2019 marginally below the previous year record, with less than 62.000 sales globally. Around the World the performance was mixed, with the best trend in ASIA and the worst in ASEAN countries. Triumph gains in Europe but lose in North America and the 2020 will be challenging for the industry environment.
Harley-Davidson has not been able to break the declining trend and in the 2019 scored the lowest performance in this decade. In the 2019 global sales continued to moderately decline with full year at below 218.400 units down 4.6% from the previous year. Despite the boom in ASEAN, sales declined in US, Canada and in Europe.