Brands Global Performance

Harley-Davidson global sales performance disappoints. After 9 months, 2023 global registrations have been 137.000 (-7.2%) one of the worse performance among the Top 20 world manufacturers.

Suzuki Motorcycles is in a fast line. Following the strong increased reported in the previous year, In 2023 the trend is positive and after the first nine months, sales have been 0.9 million (+11.3%), projecting the year at the best out of last 20 years.

Kawasaki Global Sales Performance is disappointing. In the first nine months of 2023 global sales have been 372.000 (+3.2%) projecting the year only marginally ahead of the previous.

Yamaha Motorcycles Global Sales in 2023 struggle. After the first nine months  global sales have been 3.5 million (-0.9%) and Yamaha is again losing market share.

Zanella Motor is a ancient Argentine brand. After to risk bankruptcy in 2020, it is recovering. In 2022 sales kept growing with 48.024 registrations (+19.1%), 90% made in Argentina and the rest in Uruguay.

Royal Enfield Global Sales are skyrocketing. In 2023 sales are booming and after 9 months are 0.7 million (+19.9%) projecting the entire year at the new record, first time over the 0.9 million.

TVS Motor Global Sales is fast growing. In 2023 sales are growing and after 9 months are 2.5 million (+18.4%) consolidating the 5th place in the global motorcycles market ranking.

Bajaj Auto Global Sales accelerate. Since early 2021 a recovery is in place and in 2023 the company is growing and after 9 months are 2.75 million (+11.5%) projecting the entire year near or above the all-time record.

Hero Motors Global Sales keep the moderate recovery. In 2023 sales are growing and after 9 months are 4.2 million (+2.4%) projecting the year at 5.2 million, still very far from the 2018 record.

Honda Motorcycles Global Sales keep momentum. In 2023, Year to Date September sales at 13.7 million (+4.6%) are projecting the entire year at the third highest sales volume of 16.9 million.