Brands Global Performance

Harley-Davidson global registrations rebound. In 2024, global registrations finally showed a new trend with 171.688 units (+1.8%) thanks to the anticipated big growth (+135%) in India and a positive recovery both in Europe (+15.6%) and Latin America (+12.2%)

Ducati Motor Global Registrations declined again in 2024. Following the previous year lost in 2024 global registrations have been just for few units over the 54K (-4.6% vs the previous year), back at the level of 2015, with the scrambler family declining more than other segments.

Yamaha Motorcycles Global Sales keep recovering. In 2024 global registrations at 4.8 million were up 4.4% from the previous year, thanks to an outstanding performance in Europe. Actually Yamaha is the third best selling OEM in the word.

Honda Motorcycles Global Sales keep momentum. After a strike of four consecutive growing year, in 2024 sales reached a new all time record with 19.6 million sales globally, up 6.0% from the previous year.

BMW Motorrad Global Sales in 2024 has not hit a new record due to difficulties in Asia. The global registrations declined moderately, while remaining outstanding, with 204.050 (-3.3%). Sales fast increased in Latam and Europe.

Ather Energy is ready to be quoted in the Indian Stock Exchange. Founded in 2013, after raising over $450 million to sustain the start up, the company is very near to the IPO, crucial to source new investments and expansion in the EV motorcycles and in the international market.

Niu Technology global sales increased 25% in 2024. While the company had fixed a target to be back at 1 million sales (including kick scooters), the final results was very far from it, and global sales ended the year at 767.000 (+25.9%).

Luyuan global e-scooter sales declined 15% in 2024. The company, a mass producer of e-bikes and e-moped, suffered for the domestic market contraction and sales declined at 0.43 million. 

Triumph Motorcycles Global Sales hit the 5th all time record in a row. In 2024 Triumph sold 133.677 motorcycles globally (+33.6%) over doubling volumes in 5 years and the sales in the 250-500cc have been 54.000, much more than any other "premium" OEM.

MV Agusta story is near to the end. KTM Group last year acquisition was  a real disaster, with "real" global registrations standing at lowest ever level, before a massive December registrations "peak".