Brands Global Performance

TVS Motor confirms to have purchased Norton Motorcycles for £16 million. Norton marque slid into administration in February after having sold only 128 motorcycles in the 2019. The company was rescued by TVS, the fifth largest motorcycles company in the World, and now has the challenge to return to former glories.

Royal Enfield has lost a deep 18% of sales in the 2019 following sixth consecutive all time record years. Sales are fast growing in all regions, but in India, which dragged down the global performance. In Europe sales are booming in all countries and UK become the second market worldwide. Good score in Argentina and Colombia as well

Hero Motors reported in the 2019 the first double-digit lost since 2011 divorce with Honda, hit by the lost in the domestic market which has not been balanced by international activities.  The World's second largest motorcycles company is facing the first difficulty after a series of annual records and in the 2020 should demonstrate the ability to counteract a negative market environment

Bajaj Auto in the 2019 pushed the brake in the global expansion, due to the lost of 12% in the domestic sales in India. Global sales had been 3.6 million, down 0.2 million from the previous year. The growth in several markets, including CIS region and east Europe and the gain of share in Latin America allowed to contain the lost in a negative market environment.

Indian Motorcycle has been re-build by Polaris Ind.during the last decade and the custom american brand has been revamped with a robust business model, based on seven motorbike families, apparel, accessories, clubs, mono-brand stores. While the US operations hit the best in the 2017 and then declined, sales are growing in all countries with Europe hitting over 5k units in the 2019

SYM motorcycles boosted global sales during the 2019 with a new record of 406.812 sales. The new record was based on European operations, while the manufacturer is growing in all regions, including Latin America, Africa, CIS, East Europe and in Asia. In Taiwan the year was positive while not at the best.

BMW Motorrad growth accelerated in the 2019 following 8 years of continuous success with a new record volume at 175.000 units (+5.8%) consolidating the third place among the best premium motorcycles manufacturers in the World. Sales grew up in all regions a part North America. European operations improved in double-digit.

Niu is a recently born brand with the mission to invent a new style for urban mobility. The company, Jiangsu Niu Electric Technology Co. is based in Wujin, Changzhou, China since the fall of the 2014 and is projected to achieve the milestone of 1 million e-scooter sold (from business start) by the end of 2019. Probably is - as self-defined - the global leader in the segment.

Gogoro is boosting sales introducing the new Viva and improving the battery capacity on Gogoro3. The company launched new advanced projects, like the first GoShare launched in the city of Taoyuan (Taiwan). 2019 sales have been over sixth time higher than in the 2017, with sales over the 150.000 units, almost concentrated in Taiwan