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America & Latin America

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United States. Q1 sales down in double-digit hit by Covid19

United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.

Guatemala. In 2019 Bajaj Auto in the throne overtaking Italika

Guatemala Motorcycles Market in the 2019 hit the milestone of 200.000 annual sales keeping a place among the World's Top 25 motorcycles market, following a series of 5 consecutive annual records. A new leader is on top of the list and after Honda, leader in 2017, and Italika, leader in 2018, the throne is now in the hands of the indian Bajaj Auto.

Zanella

Zanella. In 2018 celebrated the 70th Anniversary

Zanella is an Argentine brand leader in the motorcycles production and sales in South America, established 70 years ago and icon of Argentinian industry, employing near 1.000 people and selling just over 100 K per year. In The 2018, while celebrating the 70th anniversary, they have lost the leadership in the home market.

Latin America motorcycles

Latin America. Following the 6.4% lost last year, the 2020 will be widely negative

Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry

Ecuador Motorcycles

Ecuador. Motorcycles sales dropped 94% in April

Ecuador Motorcycles Market rushed in the fourth quarter of the 2019 recovering after three negative quarters, ending the 2019 at the new all time record, the third in a row, with 174.895 sales, up 4.3%. The market leader is the Chinese Shineray with 16% of market share, followed by Suzuki and the local brand Daytona. Honda struggles in 11th place.

Colombian Motorcycles

Colombia. Motorcycles market lost in double-digit in June

Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat.