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America & Latin America

Peruvian Motorcycles

Peru. Italika & KTM are fast growing dominating their segment

Peruvian Motorcycles Market has lost speed in the 2019, following three consecutive all-time records. The market declined 5.7% hit by less positive economic environment and increased taxation. However, it remains one of the largest in the World, ranking in 26th place, with over 200 brands fighting. The leader is Honda, but many brands shines, including Ronco, Italika and KTM.

Guatemala. In 2019 Bajaj Auto in the throne overtaking Italika

Guatemala Motorcycles Market in the 2019 hit the milestone of 200.000 annual sales keeping a place among the World's Top 25 motorcycles market, following a series of 5 consecutive annual records. A new leader is on top of the list and after Honda, leader in 2017, and Italika, leader in 2018, the throne is now in the hands of the indian Bajaj Auto.

Colombian Motorcycles

Colombia. In ten months, 2-Wheeler sales dropped 19%

Colombian Motorcycles industry was in a great shape and the start of 2020 was up in double digit, following the previous two years growth. Unfortunately, the arrival of Covid19 in the country, forced the government to shut down all not necessary activities and in March the market fell down 22.5%, ending the first quarter flat. 

Mexico. Following a long records series, in 2020 Motorcycles Sales will fall 21%

Mexico Motorcycles Market near doubled sales in the period 2014-2019 reaching over 1 million annual sales and surging in the 9th place worldwide, second in America, after Brazil. The market is dominated by local brands, with Italika holding near 70% of the market and Vento and Caravella in the podium.

United States. Polaris & Honda leaders in a double-face market

United States Motorcycles Market positive start was frozen in March by the spread of Covi19 and the first quarter 2020 sales have been 145.996, down 10.6%. At the end of February, Harley-Davidson Chief Executive Matt Levatich resigned, leaving the motorcycle maker after years of declining sales and limited success attracting younger riders to its iconic brand.

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Latin America. In October the two-wheeler industry kept recovering (+11.6%)

Latin America motorcycles market in the 2019 was almost negative with sales at 3.2 million, down 6.4% from the previous year, despite the two largest markets, Brazil and Colombia grew up in double-digit. Unfortunately all the other 14 countries we track have reported a negative performance. While original outlook for the 2020 was positive, the Covid19 arrival in the region is now deteriorating all the economic indicators, severely hurting the industry