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America & Latin America

GILERA ARGENTINA SP 650 RR CHRONO

Argentina 2020. Honda dominates ahead of local manufacturers

Argentine Motorcycles Market has taken a new pathway although economic situation remains dire. Thanks top the Q4 recovery, the 2020 ended with a lost of 17% while a strong recovery is expected in 2021. Honda dominates the market ahead of four local manufacturers.

Peruvian Motorcycles

Peru. Italika & KTM are fast growing dominating their segment

Peruvian Motorcycles Market has lost speed in the 2019, following three consecutive all-time records. The market declined 5.7% hit by less positive economic environment and increased taxation. However, it remains one of the largest in the World, ranking in 26th place, with over 200 brands fighting. The leader is Honda, but many brands shines, including Ronco, Italika and KTM.

Guatemala. In 2019 Bajaj Auto in the throne overtaking Italika

Guatemala Motorcycles Market in the 2019 hit the milestone of 200.000 annual sales keeping a place among the World's Top 25 motorcycles market, following a series of 5 consecutive annual records. A new leader is on top of the list and after Honda, leader in 2017, and Italika, leader in 2018, the throne is now in the hands of the indian Bajaj Auto.

Ecuador Motorcycles

Ecuador. Motorcycles market up 21.1% in August despite the alarming surge in Covid19 infections

Ecuador Motorcycles Market rushed in the fourth quarter of the 2019 recovering after three negative quarters, ending the 2019 at the new all time record, the third in a row, with 174.895 sales, up 4.3%. The market leader is the Chinese Shineray with 16% of market share, followed by Suzuki and the local brand Daytona. Honda struggles in 11th place.

Zanella

Zanella. In 2018 celebrated the 70th Anniversary

Zanella is an Argentine brand leader in the motorcycles production and sales in South America, established 70 years ago and icon of Argentinian industry, employing near 1.000 people and selling just over 100 K per year. In The 2018, while celebrating the 70th anniversary, they have lost the leadership in the home market.

Paraguay. In the 2019 sales improved at the third highest level ever

Paraguay Motorcycles Market is the 26th largest in the World, gaining 3 spots last year when sales improved at 171.580. The market is controlled by local made product and local Manufacturer control the first 5 places in the ranking. After over a decade, Kenton has lost the leadership, outpaced by Star. Honda is the first not-local brand.