France 2024. In Q1 Suzuki Shines In A Motorcycles Market Flat

Suzuki V-Strom 800DE
Suzuki V-Strom 800DE

French Motorcycles Market is steady. The trend continues this year, with first quarter 2024 sales at 60.800 (-1.9%). Honda (+4.5%) reinforces the recently acquired leadership, while Suzuki shines thanks to new models.


French Motorcycles Industry Trend and Perspectives

The introduction of new rules for 2-wheeler circulation in the metropolitan cities, starting from Paris, is evolving the industry and creating some disappointing among customers. This is probably one of the reason for the delay of EV market growth and the consequent steady speed taken by the market overall.

Indeed, while other European 2-Wheeler markets in recent years have shown a growing tendency, the French market looks almost steady, as confirmed by the last year result when sales have been 275.645 (-0.2%) one of the weaker performance in Europe.

The steady trend continues this year, with first quarter 2024 sales at 60.800 (-1.9%).

While the motorcycle segment performed down 1.7%, the scooter segment declined 1.9%.

Electric segment declined both in L1 segment (-24.4%) and L3 (-3.5%).

Looking at top manufacturer’s performance, Honda, which has taken the leadership last year, confirmed the top place with sales up 4.5%.

In second place Yamaha,  lost 5.9%, similar to the third, BMW (-5.4%), while in 4th place a roaring Kawasaki gains 19.9%.

Positive performance from Peugeot (+4.0%) and Triumph (+21.9%), while Piaggio lost 12.6%, KTM 15.4, SYM 10.1%.

Suzuki is shining (+47.9%) thanks to new models introduction.