Great Britain 2023. Electric Segment Sharply Declined Dragging 2-Wheeler Market Down

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Royal Enfield_Scram 411
Royal Enfield_Scram 411

British Motorcycles Market is struggling. Weak consumer demand, record inflation and skyrocketing interest rates hit the industry, which decline moderately at 121.042 (-2.0%). Honda is leader while main challengers reduced the gap.

UK Motorcycles Industry Trend and Perspectives

Weak consumer demand, record inflation and skyrocketing interest rates hit in 2023 the British 2-Wheeler industry, which decline moderately at 121.042 (-2.0%).

While the motorcycles segment was moderately gaining (+1.2%), the scooter segment declines in double-digit (-11.4%), with most significant fall in the 2-50cc and 51-125cc classes, those more impacted by the lower demand in the metropolitan areas.

However, most of the scooter segment decline was correlated with the sharp decline of the electric segment, with L1 segment down 30.1% and L3 down 43.4%. This unexpected performance is due to the Chinese manufacturers difficulties and short supply and should be reverted in 2024.

Looking at top manufacturer’s performance, Honda confirmed the leadership although with sales up only 0.2%

In second place Yamaha has reduced the gap from the leader, gaining 11.7% year on year.

In third place BMW gained 8.7% while in 4th place Triumph gained 2.8%  

Outstanding performance were scored by KTM (+28.0%), Kawasaki (+19.0%), Suzuki (+54.2%), while heavy lost were reported by Lexmoto (-34.2%), Piaggio (-23.4%), Aprilia (-25.3%), SYM (-22.1%).