Bajaj Auto 2023. New All-Time Record Established Booming At Home


Bajaj Auto Global Sales accelerate. Since early 2021 a recovery is in place and in 2023 the company accelerated in the hitting the new all time record with 3.6 million sales (+11.8%), driven by a domestic +23.8% impressive performance.

McD tracks new vehicles registrations across the World (over 85 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.

Global Registrations Data Trend

Bajaj Auto is one of the largest motorcycles company in the world and is the global leader within the tuk-tuk segment. During the 2023 an amazing domestic performance boomed the global sales at the new record consolidating the Bajaj rule of fourth largest manufacturer, after Honda, Hero and Yamaha.

However, not all is perfect and this giant in India is not able to compete outside, apart the African continent, were the demand is for cheap vehicles and consumers are considering Hero as an alternative to chinese manufactured products.

In the last decade years, Bajaj global 2-wheeler sales did not improved substantially. Starting from 3.4 million sales in 2012, the company lost terrain in the domestic market when Hero and Honda divorced increasing the domestic competition. and Bajaj peaked a minimum of 2.8 million in 2015.

Following the Indian market growth, Bajaj recovered and in 2018 hit the record sales at 3.5 million. When in 2019 Indian market fell down, Bajaj followed the trend and the arrival of Covid 19 in the following year, further reduced the global volume, declined at 3.0 million in 2020.

Since early 2021 a recovery is in place and in 2023 the company accelerated in the hitting the new all time record with 3.6 million sales (+11.8%), driven by a domestic +23.8% impressive performance.

However, outside of India sales are not improving or are declining. Preliminary data on Africa is negative (-1.3%) and sales declined in LATAM by 5.8%.

Bajaj Auto Heritage

Bajaj Auto is an Indian brand specialized on manufacturing two-wheeler and three-wheeler, headquartered in Pune, India, world leader in the three-wheeler segment. The company name is Bajaj Auto Limited and is one of the 25 companies of the Bajaj Group.

Bajaj Auto Limited is one of the 25 companies of the Bajaj Group (founded in 1944 by Jamnala Bajaj) which actually has a presence in diverse businesses such as Electronics, Life Insurance, General Insurance, financial services and other.

The company is well-known for its R&D product development process engineering and low-cost manufacturing skills. The company is the largest exporter of two and three-wheelers in the country.

In 1959 Bajaj Auto Ltd. obtained from the Government of India the license to manufacture two-wheelers and three-wheelers. Thanks to a partnership with the Italian Piaggio, they obtained the licensee to manufacture in India the already famous Piaggio Vespa and started to produce the Bajaj Vespa 150 scooter.

In 1960 Baja became a public limited company and the plant produced the 100.000 vehicles ten years later, in the 1970, while the record of 100.000 units sold in a single financial year was hit in the 1977.

In the 1984 the company joined a partnership with the Japanese Kawasaki (which ended only in the 2017) to develop, produce sell and assist two-wheels in the Indian market.

In the 1985 it was opened a second plant (in Waluj near Aurangabad) to support the strong demand and already in the following year it was hit the milestone of half a million sales in a single financial year, becoming the biggest 100% Indian company in the sector. That year at the scooter and rickshaw production it was added the motorcycles line up.

In November 2007 Bajaj Auto International Holdings BV a wholly owned subsidiary company acquired 14.51% equity stake in KTM Power Sports AG of Austria Europe’s second largest sport motorcycle manufacturer for Rs 345 crore.

In 2012 Bajaj Auto tied up with Japan’s Kawasaki in Indonesia, lately extended to the Philippines.

On 8 August 2017 Bajaj Auto and Triumph Motorcycles UK announced global partnership whereby Bajaj will gain access to the iconic Triumph brand and its great motorcycles enabling it to offer a wider range of motorcycles within its domestic market and other international markets.

Bajaj Pulsar 200