Honda Motorcycles Global Sales keep momentum. In 2023, Year to Date September sales at 13.7 million (+4.6%) are projecting the entire year at the third highest sales volume of 16.9 million.
McD tracks new vehicles registrations across the World (over 85 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Global Sales Trend in the 2023
Honda Motorcycles is the global leader in the 2-Wheeler industry (scooter + motorcycles, not considering powersport segment).
However, following the all time record posted in 2018, the only year with over 18 million global registrations the company was deeply hit by covid 19 effects with sample tumbled down at 13.4 million in 2020.
The recovery started in the following year reaching out 15.3 million and then in 2022 at 16.4 million.
In 2023 the growth has been very strong during the first half (+7.9%) thanks to the roaring season lived by ASEAN countries (Honda regional sales increased 21.8%).
However, third quarter sales declined 1.5%, due to the sales brake reported in ASEAN, with Year to Date September sales at 13.7 million (+4.6%), projecting the entire 2023 at the third highest sales volume of 16.9 million.
Honda is deeply depending by the ASEAN region, with Indonesia as the largest country in the World. In this area, Honda dominate and control the market since decades.
The second most important area is the Indian (india, Bangladesh, Pakistan and others) counting 28% of global Honda sales. In this region sales are declining for many reasons (you can find them within the country post), while sales are growing in Latam (+8.9%), North America (+9.9%), Europe (+23.7%), Pacific (+2.6%).
In Asia (China, Japan, Korea, Taiwan and others) sales are declining 3.1%.