Europe 2023. European Motorcycles Market Is Booming (+25.8). Honda Is The Leader

60413
Aprilia-rs-660
Aprilia-rs-660

European Motorcycles Market is booming. Considering all the region (38 countries), in 2023 sales have been 2.56 million, up a roaring 24.2%. Honda is leader (+40%) ahead of Yamaha and Piaggio.

Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry, even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.

European Motorcycles Industry Trend and Perspectives

The European Motorcycles market is showing different speed among countries, with some in a great positive trend, Turkey overall, but Italy as well, and others steady (UK, Germany) or declining (France).

Turkey stands on its own way. But considering all the others, the common fact in 2023 is the surprisingly decline reported in the electric segment, after a very promising 2022.

Considering all the region (38 countries), in 2023 sales have been 2.56 million, up a roaring 24.2%.

Looking at the competitive arena, the market leader is Honda with sales up 40.9%, followed by Yamaha (+12.8%), Piaggio (+1.2%), Kuba (+154.1%) and BMW (+5.6%).

At country level, Turkey is the largest market with 698.857 sales (+119.3%), ahead of Italy (+16.1%), France (+0.1%) and Germany (+0.1%).

In fifth place Spain (+12.1%) followed by UK (-2.4%) Greece (+18.0%) and the Netherlands (-24.9%).

Details by country are available in the specific post we dedicate them.

bmw-r-1250 RS
bmw-r-1250 RS