French Motorcycles Market momentum was killed in March as the Covid19 forces the country to shut down commercial activities. In March new motorcycles sales have been 14.179 (-52.2%) ending the first quarter with 54.650 units, down 17.8%. According to our Research Team the full year 2020 sales will be 170.000 (-44.9%), but the 2021 will show an immediate recovery.
Benelli Motorcycles in the 2019 hit the new all time record in global sales and after having overtaken Ducati is now challenging Triumph position in the motorcycles ranking. Indeed, in the first nine months of the year global sales have been 50.037, up 8.7%. The 26.8% fall reported in Latam countries have been more than balance by a +27.8% in West Europe.
Spanish Motorcycles Market collapsed in March losing 45.9% as consequence of all commercial activities shut down in place since mid month. The Q1 ended with 38.432 sales (-10.8%) thanks to the positive start, before the Covid19 crisis. The 2020 is the hardest year since the II World War and the motorcycles market will deeply lose sales, with full year 2020 projection down 46.6%.
Turkish Motorcycles Market in the 2019 performed better than expected, while the car industry collapsed. Indeed, motorcycles sales have been 154.619, down an acceptable 1.5%. Honda recovered the leadership lost last year while Yamaha jumped up 39% and BMW lead premium segment.
Piaggio improved global motorcycles sales in the 2019 by over 6% with a final projection of 330.000 units (not including commercial vehicles and referring just on Piaggio and Vespa sales). Indeed, in the first nine months of the year global registrations have been 262.283 (+6.8%). North America, ASEAN and Europe have been all positive.
Russian Motorcycles Market ended the Q1 2020 with sales up 100.9% reinforcing the recovery pathway after the huge collapse reported in recent years. Actually Ukraine is the largest country in the CIS region reporting sales three-time higher than Russia. Other available markets are Kazakhstan, Moldova, Uzbekistan, Azerbaijan.
Aprilia global sales performance in the 2019 is outstanding projecting the year back at the 2012 level, following four raising years. Indeed, in the first nine months of the year, sales have been 65.041, up 8.3%. Indian region is the largest, with 36% of global sales followed by Europe with 27%.