Europe

French Motorcycles Market plummet. The start of 2025 was really harsh, mainly for the dealers need to sell out all the pre-registered vehicles in stock, and the market plummet hard ending the first quarter with 38.278 sales  (-25.8%).

Turkish Motorcycles Market skyrocketing run is now over. Start of 2025 was deeply negative for the industry with year to date February sales at 67.816 (-56.9%) and expectations for near future are negative as well.

Spanish motorcycle market is resilient. The start of 2025 was expected to be slow, considering that the network needed to clean up the stock from self-registrations, but the first three months results was a bit better than expected, with 47.750 sales (-0.5%).

Benelli Motorcycles in 2022 sold globally 137.271 (+2.3%) penalized by the difficulties in China which not only limited the local sales but even the volume available for global distribution.

Russian Motorcycle Market skyrockets. Following the already strong increase reported in the previous year, during the 2024 the demand for new motorcycle was really strong and sales climbed 60.6% at 36.423, the best results in the last decade.

Piaggio Global Sales are tumbling in 2024. Global year to date October registrations have been 287K, projecting the year at 331K, a 11.9% lost from the previous year. 

Aprilia global sales are moderately positive in 2024. After the first ten months of the year, global sales reached 51.956 (+2.2%), projecting the full year just above the 60k. Huge growth reported in Turkey.