Europe

Russian Motorcycle Market skyrockets. Following the already strong increase reported in the previous year, during the 2024 the demand for new motorcycle was really strong and sales climbed 60.6% at 36.423, the best results in the last decade.

Piaggio Global Sales are tumbling in 2024. Global year to date October registrations have been 287K, projecting the year at 331K, a 11.9% lost from the previous year. 

German Motorcycles Market plummet in Q1 2025. Over 30K self-registrations in the previous quarter have penalized heavily the first quarter 2025 performance with Year to Date March sales at 39.055 (+31.8%) the worst performance globally in this period of time.

French Motorcycles Market plummet. The start of 2025 was really harsh, mainly for the dealers need to sell out all the pre-registered vehicles in stock, and the market plummet hard ending the first quarter with 38.278 sales  (-25.8%).

Benelli Motorcycles in 2022 sold globally 137.271 (+2.3%) penalized by the difficulties in China which not only limited the local sales but even the volume available for global distribution.

Spanish motorcycle market is resilient. The start of 2025 was expected to be slow, considering that the network needed to clean up the stock from self-registrations, but the first three months results was a bit better than expected, with 47.750 sales (-0.5%).

Italian Motorcycles Market starts 2025 with dealers cleaning up vehicles self-registered in the previous quarter, resulting in a sharp decline of new vehicles registrations. Year to date March sales have been 73.777 (-13.3%).