European Motorcycles Market hits the sky. 2024 continental sales (within 38 countries, from Portugal to Russia), with total figures at 3.0 million (+17.1%) hits the all time record, near doubling (+84%) the 2019 pre covid 19 level.
Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry, even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.
Economic Environment
After a prolonged period of stagnation, the EU economy is returning to modest growth, while the disinflation process continues. The European Commission’s Autumn Forecast projects GDP growth in 2024 at 0.9% in the EU and 0.8% in the euro area. Economic activity is forecast to accelerate to 1.5% in the EU and to 1.3% in the euro area in 2025, and to 1.8% in the EU and 1.6% in the euro area in 2026.
The disinflationary process that started towards end-2022 continues despite a slight pick-up in inflation in October, largely driven by energy prices.
Price pressures in services remain high, but are projected to moderate as from early 2025, driven by slowing wage growth and an expected pick-up in productivity, and supported by negative base effects.
European Motorcycles Industry Trend and Perspectives
Following the record growth reported in 2023, the European motorcycles market keeps growing up in 2024, while with huge gap among single countries performances.
The market is mirroring the economic trends inside the continent with the EU region and the UK suffering for economic low expansion.
The economy trend influence over the 2-wheeler market is clear looking at the Full Year 2024 continental sales (within 38 countries, from Portugal to Russia), with total figures at 3.0 million (+17.1%) hits the all time record, near doubling (+84%) the 2019 pre covid 19 level.
However, looking at single country performance in 2024, the differences are sharp.
At country level, Turkey is the largest market with sales up again 34.0% after the +119.3% reported in 2023, ahead of Italy (+10.5%), France (+1.8%) and Germany (+12.6%).
In fifth place Spain (+9.9%) followed by UK (+2.6%) Greece (+19.5%) and the Netherlands (-5.9%).
Looking at the competitive arena, the market leader is Honda with sales up 16.5%, followed by Yamaha (+19.1%), Kuba (+36.0%), Piaggio (-4.7%) and Mondial (+35.2%).

