BMW Motorrad 2023. Global Sales Hit the 14th Record In A Row

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BMW anniversary
BMW anniversary

BMW Motorrad Global Sales reached a string of 14 years in series. In 2023 global registrations were 208.528 (+3.4%) with progress shown almost in all regions.

McD tracks new vehicles registrations across the World (over 85 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split. 

BMW Global Sales Track

BMW Motorrad follows its own way and it is in a single direction – ahead – although in the world around are virus, wars, economic crisis, huge petrol fluctuation, skyrocketing interest rates.

Indeed, looking at BMW Motorrad global performance in the last decade, the impression is of a solid growth, dominating the upper customer class segment, with sales grew up from a little more than 100.000 in 2012 to the double actually, with an impressive series of records.

Global registrations exceeded the 150.000 in 2017 for the first time and continued to go up in the following years, although difficulties created by covid19 in 2020, when production sites have been halted for a while.

In 2022 the company reached for the first time the 200.000 sales milestone, but this was just a step.

Indeed, hitting the 14th all time record in a series, in 2023 global registrations were 208.528 (+3.4%).

Sales are growing in almost any continent, with Latam (+7.2%), Europe (+4.3%) and Asia – China, Japan, Taiwan, Korea – (-3.6%) and ASEAN (+0.3%).

BMW S1000 XR_2020
bmw-r-1250 RS
bmw-r-1250 RS