Italika confirmed in the 2020 the outstanding reputation gained in Central America and was able to rebound after a difficult first half, ending the year for the first time over 0.8 million sales, ranking as 13th bigger motorcycles company in the World.
McD tracks new vehicles registrations across the World (over 80 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Founded in 2005, the Mexican motorcycles manufacturer Italika has a strike of growth in any year.
Although the first half was quite hard with Q2 sales declined in double digit, even in 2020 Italika confirmed the unrivalled record and was able to sell more than in the previous year, thanks to an outstanding second half.
Global sales in 2020 were for first time over the 0.8 million units, of which the most are sold in Mexico. However sales improved in Guatemala and Peru, declining only in Honduras and in the small Panama market.
Italika really dominates the Mexican market and last year even increased the market share, thanks to over 2.500 point of sales and a line up which cover any segment any any engine size and type (with a maximum of 300 cc, as required by the markets of reference).
We estimate the company has now achieved the milestone of 5 million sales/production while they have not yet announced this achievement.
The Brand Heritage
Italika is a new emerging motorcycles manufacturer headquartered in Toluca, Mexico. Despite this brand is not much known in the rest of the World, in Central America it represents a phenomenal success with an unrivalled performance since the foundation.
The company is born in the 2005 under the umbrella of a large Mexican conglomerate, the Salinas Group, with the idea to local assembly low-cost two-wheels based on Asian technology, design, components and parts.
Indeed the start-up was focused on creating a domestic network to distribute models assembled in the local plant, but designed by the a Korean firm which was producing motorcycles and scooters for the brand Hyosung.
However, already after few years, Italika ambitions grew up and in short-term they have moved inside all the process and the current models line-up has been designed in Mexico and locally produced, in the Toluca factory, which capacity has been expanded at 750.000 units per year.
The new plant in Lerma inaugurated in 2019
The new complex, based near the city of Lerma, has 53,000 square meters, of which the production areas covers 10,000 square meters. It has storage for 16,000 motorcycles, distributed in 6 levels. It has 14 ramps to ship a total of 48 units daily, to support this production, the ship is worked for 2 shifts, with 98 people each. This is the sixth production plant opened by the company across the country and when this plant will be fully operative Italika total annual capacity will be closer at the 750.000 units target.