Vietnam Motorcycles Market is recovering. Following a moderately positive 2024, with sales up at 2.9 million (+4.9%), the 2025 start was positive with Year to Date June sales at 1.6million (+19.0%). Vinfast is booming pulling up the entire EV segment.
Economic Outlook
Vietnam’s economy grew 7.5 percent in the first six months of 2025, its fastest first-half pace in 15 years. This performance comes at a time when many economies are still grappling with the fallout of high global interest rates, weak consumer demand, and trade disruptions.
Vietnam’s consumer prices rose in the first quarter of 2025, with the Consumer Price Index (CPI) up 3.2 percent year-on-year, according to the General Statistics Office (GSO). Core inflation, which excludes items like food and energy, came in slightly lower at 3.0 percent.
GSO officials attributed the increase to fluctuations in global commodity markets and ongoing geopolitical tensions, including trade restrictions and conflicts, which disrupted supply chains and slowed global growth.
Motorcycles Industry Trend and Perspectives
The motorcycles industry, the 4th largest in the world and the 3rd for the Electric vehicles, is struggling in the post-pandemic period with dynamic changing year over year.
The development of new energy segment, supported by strong investment by local manufacturers and big Chinese companies, is facing a mature market and very selective customer demand, with high loyalty towards established companies, Honda overall.
Following a moderately positive 2024, with sales up at 2.9 million (+4.9%), the 2025 start was positive with Year to Date June sales at 1.6million (+19.0%).
The market is growing in all sectors, with the scooter segment up 18.7% and the motorcycle one, which is very small, up 61.1%.
The electric segment started the 2025 very well with the L1 category (corresponding to engines below 50 cc) experiencing a +112.6%, while the L3 category is up 52.6%.
Market Leaders and Performance
In the competitive arena, the two market leaders, Honda and Yamaha, started the year with opposite trends, one +6.2% and the second with a +20.0%
Vinfast advanced in third place with sales up 501% keeping the leadership of a fast growing EV segment, ahead of Yadea (+37.5%) than Dibao, Pega and many others.
