ASEAN Motorcycles Industry is in a positive pathway. In the first half 2025 regional sales have been 7.3 million (+2.4%) with all countries growing, apart Myanmar (-52.3%) and Indonesia.
Actually we have data on new motorcycles and scooter/moped sales for the following countries: Thailand, Malaysia, Indonesia, Vietnam, Philippines, Singapore. Myanmar and Cambodia. The numbers reported in this article aggregate these markets and do not include Myanmar, Laos and Brunei.
ASEAN Outlook
Originally founded as a political bloc of five countries in Southeast Asia, ASEAN has evolved into a 10-member economic powerhouse. The ASEAN Economic Community (AEC) is now home to some of the world’s fastest growing markets, where hundreds of millions of people have joined the ranks of the middle class. ASEAN’s rapidly rising middle class is driving domestic consumption and fueling the demand for more discretionary and aspirational products and services – with a focus on quality, convenience and choice.
A typical product on-demand in the region is the 2-wheeler, used as primary individual mobility device chosen for the economicity, easy mobility within the highly congested metropolis, low maintenance, low consumption and, finally, low emissions.
Motorcycles Market Trend and Projections
The 2-wheeler industry peaked the record in 2019 at over 15 million sales, representing near the 25% of global market, before to be hardly hit by the pandemic effects and decline very sharply in 2020.
Starting from the second part of 2021 the industry is in a positive pathway, although in 2024 regional sales have been penalized by the decline in Thailand and Malaysia and by the sales collapse in Myanmar (-64.5%).
In the first half 2025 regional sales have been 7.3 million (+2.4%) with all countries growing, apart Myanmar (-52.3%) and Indonesia.
The largest, Indonesia, the third largest worldwide, is losing 2.7%, partially for the sharp decline of EVs segment, due to a temporary stop at the government incentive policy.
The second largest market is Vietnam , with a very strong performance (+16.8%) with the EVs segment playing a strong rule, but even with high demand for ICE models.
The third largest market is the Philippines with sales up 3.0% and projecting over 2.4 million sales this year, at the level of the record.
Thailand is the fourth market and is recovering only 1.6% after the 2024 15.8% fall, while the fifth market, Malaysia, gained 2.5%, following the 16.0% last year lost.
Cambodia is growing but slowly than in the past (+5.2%) while Myanmar is collapsing due the the emission limits drastically introduced by the military government.
Finally, the smaller country, Singapore, is steady (+1.2%).
