Argentine Motorcycles Market skyrockets. The start of 2025 was impressive with year to date March sales jumped up at 149.996 (+61.7%), even better than our positive forecasts. Honda is losing terrain under several competitors pressure.
Economic Outlook
After a year of significant changes in the fiscal agenda, along with signs of solid recovery, an economic rebound is expected for in 2025. The Argentine economy has begun to show favourable results in 2024, and this trend is expected to continue in 2025.
National monthly inflation is now below 3%. This, along with the official rate moving to a controlled fixed monthly rate, suggests that the inflation rate should ensure inflation continues to decline rapidly. The annual rate was 211% in 2023 but is expected to be below 30% in 2025.
Also, the official exchange rate of the Argentine peso is expected to end 2025 at around 1,300 pesos per dollar, or even lower. In this context, although the nominal interest rate in local currency will continue to fall due to lower inflation, the speed of this decline will not be linear because the demand for private credit in pesos will continue to rebound.
Economic activity has already begun to recover after the severe recession at the beginning of 2024. In this scenario, we expect the economy to expand by more than 4% in 2025. Growth will be led mainly by energy, mining, agriculture, and other sectors linked to natural resources.
Motorcycles Industry Trend and Perspectives
The motorcycle industry, one of the most relevant industrial activity in the country, continue to grow and in 2024 scored the fourth annual increase in a row with 484.422 sales (+3.4%) more than the double respect the 2020, when the market fell down, hit by the covid effect.
The start of 2025 was impressive with year to date March sales jumped up at 149.996 (+61.7%), even better than our positive forecasts.
Both scooter (+61.8%) and motorcycle (+61.6%) are fast growing.
A peculiarity of this market is that the electric segment is still very small, with just over a thousand sales per year. However, the year started with EV sales up 66.1%
Market Leaders and Performance
Looking at top manufacturer’s performance, Honda is still on top, while with a slow speed (+9.6%).
Behind, several local manufacturer are very fast growing: Motomel (+80.1%), Gilera (+84.8%), Corven (+48.3%), Zanella (+70.7%) and Keller (+106.6%).
Many other brands are growing at fast speed giving the hope that the market will finally come out from the Honda dominion, letting consumers more options and many models among which make a choice.
