World Motorcycles Market Hits New All-Time Record Sales

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Honda CB300 R
Honda CB300 R

Global Motorcycles Industry keeps momentum. The global motorcycles market reached in 2024 the new all time record with 61.8 million sales (+2.7%) although losing in China and ASEAN. India, Europe and Americas are fast growing.

McD tracks new motorcycles registrations in over 92 different markets, representing the 99.4% of the global motorcycles industry (including categories like ATVs/RUV, Tuk-tuk and – of course – 2/3 wheelers). So, we report on REAL historical data and our forecast are based on facts and data. We do not sell “Market Research”, but REAL data in excel plus our Senior Partners consulting and expertise in the industry.

 

Economic Environment

The world economy has shown remarkable resilience, with global growth projected at 2.8% in 2025, the same as in 2024, and 2.9 per cent in 2026. This stability has been underpinned by continued disinflation, softening commodity prices, and monetary easing in many countries.

However, ongoing conflicts, geopolitical tensions and potential trade restrictions, as well as climate risks pose significant challenges going forward. The global economy is set to grow at a slower pace than the pre-pandemic average of 3.2% recorded between 2010 and 2019, reflecting ongoing structural challenges such as weak investment, slow productivity growth, high levels of debt, and demographic pressures. 

Economic growth in the United States is projected to moderate from a robust 2.8 per cent in 2024 to 1.9% in 2025, amid weaker labour market performance and looming public spending cuts. Economic growth in China is expected to remain just below 5 per cent in the coming years, constrained by subdued consumption growth, ongoing weakness in the property sector, and the challenges posed by a shrinking population and rising trade tensions. Japan and Europe are forecast to experience modest economic recovery in 2025 and 2026, following weaker-than-expected growth in 2024.

 

Motorcycles Industry Outlook

In this economic environment and following the previous three years increase, the global motorcycles market reached in 2024 the new all time record with 61.8 million sales, 2.7% vs the previous year, recovering near 10 million sales from 2020 negative peak.

The market is pulled ahead by the strong momentum in India, the largest market, which ended up a huge +14.1%, but is growing very fast even in other regions.

In East Europe sales boomed 34%, pulled up by the Turkish outstanding performance (+34.0%).

In North America sales hit the all time record, not for USA or Canada, steady, but for the skyrocketing performance reported by Mexico (+20.1%).

New all time record beaten even by Latin America with the largest market, Brazil, up 17.4%, but with Nicaragua (+43.5%), Costa Rica (+41.7%), Honduras (+28.3%) and Panama (+32.6%) creating a real gold zone for motorcycle industry in Central America.

Western Europe (including UK) hit the best score in this century (+7.2%)

All these performances are showing as the relevance of 2-wheeler industry is shifting on these areas from   China, declining 13.7% and the ASEAN, down 1.8% and with 4 out of the 8 countries in the region reporting red figures. 

Triumph 400
Triumph 400