Global Motorcycle Pricing Report by region. North America and Europe boast the highest average prices, with most sales deriving from powerful and high-quality 2-wheelers.
In today’s dynamic global economy, staying well-informed about various critical factors, including fluctuating 2-wheeler prices, is essential for maintaining competitiveness in the market. Over the past 6 months, the MCD team has diligently compiled a comprehensive database of 2-wheeler prices from major global markets. This article aims to highlight the average price compositions across key regions worldwide, shedding light on the preferences and trends driving these markets.
North America
The North American market stands out with the highest average price at $12,454 USD. Sales in this region are more fragmented compared to others globally. The largest segments include motocross (18.93%), enduro (14.68%), and cruiser motorcycles (13.44%), with average prices of $5,893 USD, $8,503 USD, and $18,662 USD, respectively. This region, along with Europe, is characterised by high quality and more powerful motorcycles, leading to steeper average prices.
Western Europe
In Europe, where the average price reaches $12,212 USD, naked motorcycles dominate with a substantial 37.44% market share, priced at an average of $9,352 USD. Adventure motorcycles follow at 23.79%, boasting an average price of $15,618 USD.
Latin America
Latin America reports an average motorcycle price of $3,170 USD, driven mainly by street commuters (45.99% market share) in the 126-250cc range, priced at $2,128 USD on average. Enduro motorcycles within the same range hold a 21.93% market share with an average price of $3,311 USD. Unlike North America and Europe, sales in South America (including Mexico) stem from lower and more affordable 2-wheelers.
ASEAN
The ASEAN region presents the second lowest average price at $2,344 USD, with street commuters in the 101-250cc range dominating the market at 44.65%, priced at an average of $1,092 USD. Naked motorcycles within the same range hold a 24.27% market share with an average price of $2,448 USD, reflecting the market’s preference for affordable and efficient transportation.
India
Lastly, India showcases an exceptionally low average price at $1,133 USD for motorcycles, characterised by low-quality street commuters (67.41% market share) in the 50-125cc range, with an average price of $881 USD.
In conclusion, this analysis underscores the diverse pricing strategies and consumer preferences shaping the global 2-wheeler market. By understanding regional pricing dynamics, industry players can better tailor their offerings and strategies to capitalise on emerging trends and opportunities.
