All Terrain Vehicles. In 2023 Global Powersport Market Grew Up 4%

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UTV and Side by Side Globally Market ended 2023 with a moderate recovery. Following the previous two years decline, last year sales grew up at 680.000, the 3rd highest level ever. Polaris is market leader.

ATV and RUV Global Market Trend

While 2023 data collection is still in place, based on the first 11 months figures we can anticipate the first balance as far as the global powersport (UTV and SSV) market trend.

Following the nine consecutive growing years, the industry scored the all-time record in 2020, when the isolation required by covid 19 spread, boosted demand for this type of vehicles and the market hit the 0.7 million sales for the first time ever.

In the following two years the demand was weaker and sales declined, but in 2023, the trend was positive again and full year should end at 682.000 sales globally, the third highest level ever.

Over 70% of global sales are made in NAFTA area, with a +2.7% projection for the 2023. Sales grew up in double-digit in the second region – Europe – while in the third, the Latin America (not including Mexico) sales really boomed this year (+26.5%)

The largest quadricycles manufacturer in the World is the American  Polaris., although sales are declining since 2020 record and in 2023 should have lost 4.2%.

The second player is now Honda, which boomed in 2023 (+17.7%) overtaking Can-Am, now third with sales up 5.2%.

In the top places between the 4th and the 10th  there is one other North American brands, (Arctic cat), two Japanese (Kawasaki and Yamaha), and 2 Chinese (CF Moto and Linhai), 1 Korean (Kymco)  and one Mexican, Italika.

All Terrain Vehicles (ATV +RUV) Market Dataset

MotorCyclesData.com purchase new vehicles registrations figures in over 85 markets worldwide. Together with scooter, moped, motorcycles, we get data referring the powersport market (ATVs, RUV, SbS).

Searching on internet we found many website producing “market researches” on this industry and guess how they are able to deliver useful information about market volume, trends, forecast, without starting from real data.

As you would read in the section regarding the market characteristics, considering these vehicles do not need to be registered in those countries were are not street-legal, registrations figures are not representing the entire market but just the most. 

For instance, in the largest ATV/RUV market in the World, the USA, in 18 states these vehicles are not registered and consequently the data available represents around 80% of total US sales.

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Kawasaki Brute Force

Industry Characteristics

An all-terrain vehicle (ATV), also known as a light utility vehicle (LUV), quad bike, or simply a quad, as defined by the American National Standards Institute (ANSI); is a vehicle that travels on low-pressure tires, with a seat that is straddled by the operator, along with handlebars for steering control. As the name implies, it is designed to handle a wider variety of terrain than most other vehicles.

The rider sits on and operates these vehicles like a motorcycle, but the extra wheels give more stability at slower speeds. Although most are equipped with three or four wheels, six-wheel models exist for specialized applications. Multiple-user analogues with side-by-side seating are called RUV (Recreational utility Vehicle) or utility terrain vehicles (UTVs) or side-by-sides to distinguish the classes of vehicle.

Although it is a street-legal vehicle in several countries, it is not street-legal within most states, territories, and provinces of Australia, the United States or Canada. In countries/States were these vehicles are not street-legal, they do not need to be registered and do not need a plate.

Utility task vehicles (UTV) also termed as recreational off highway vehicle (ROV) is an automobile primarily used for commercial, transportation and recreational purposes, while All-terrain vehicle (ATV) is automotive equipment designed to handle terrain than most other vehicles.