European Electric Scooter & Motorcycles Market is struggling. Considering the Western Europe market (30 countries including UK) the segment has lost 20% after 10 selling month in 2023, while in East Europe (8 countries including Turkey) sales boomed 331%.
Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (like FEBIAC), we do not consider the powered-bicycles inside the industry, even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.
Electric Two Wheeler Market Trend 2023
As you may have seen, reading our report on European Motorcycles Market, it seems that the momentum has not been lost by the industry as effect of combined negative factors, starting from increased cost of global logistic, raw material, energy and the market acceleration due to covid 19 is now over, while increased interest rates and reduced purchase power can hit the market in the next future.
However, when looking at the electric two wheeler segment, data is surprisingly different.
Considering the Western Europe market (30 countries including UK) the segment has lost 20% after 10 selling month in 2023, while in East Europe (8 countries including Turkey) sales boomed 331%.
As total region, EV market gained only 1% in ten months 2023 representing 4.4% of total industry.
Looking at the single countries, the largest EVs market in Europe is Turkey, with segment growing 390.6% this year.
The second is France (-11.4%) ahead of the Netherlands (-41.3%), Italy (-21.1%), Spain (-20.4%) and Germany (-44.7%).
The top selling OEMs is the Turkish Arora (+287%) ahead of Vmoto Soco (+-57.8%) and BMW (+34.6%).