Europe. Two wheeler market at record growth in August (+29%)

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Benelli-TRK-800

European Motorcycles Market at record growth in August with 140.823 sales (+29.0%) even better than the +23.7% scored in July. After the first eight months, European two wheeler sales have been 1.057.945 (-3.1%) almost recovering the entire March-May fall.

Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry. Differently from ACEA and other local sources (FEBIAC), we do not consider the powered-bicycles inside the industry even because data available regards only registered bicycles and are limited to those countries (Belgium, Netherlands, France) where a plate is required.

European Motorcycles Market Data – August 2020

For the third month in a row, the European motorcycles industry (27 countries in European Community+Efta+UK) reported a robust growth in August with 140.823 sales (+29.0%) even better than the +23.7% scored in July.

The impact on year to date values is moderated by the low August seasonality. However, after the first eight months, European two wheeler sales have been 1.057.945 (-3.1%) almost recovering the entire March-May fall, related with shutdown in the most of the countries.

Year to date August, the largest market in Europe is  France (-6.1% YTD) while, thanks to a huge +53% scored in August, in second place there is Germany (+11.1% YTD).

In third place Italy (-10.4%), Spain (-13.1%), the Netherlands (+25.9%) and the UK (-12.0%).

In the same period, the market leader, Honda sold in the entire European region 139.449 vehicles (-12.6%).

In second place the Japanese rival Yamaha with 119.932 units (+1.1%) and in third  Piaggio with 116.636 (-0.8%)

Behind BMW with sales at 74.201 (-9.6%), Kawasaki with 56.133 (+2.2%), Kymco with 49.344 (+2.3%), KTM with 47.647 (+0.1%) and SYM with 47.179 (+0.4%).

Market Outlook 2020-2025

The reactiveness of European governments to the Covid19 economic impact was outstanding and the country is working with huge sustain in the “new normality”. However, the demand for a more individual mobility and the increased offer of more performing electric scooter will speed up the recovery within our industry.

In the Beyond Covid19 project, we are revising on monthly basis and sharing with our Clients the 2020-2025 motorcycles market outlook and are glad to see this outlook improved now for Europe from last month, with full year 2020 projection at 1.51 million units, down 1.9% from the previous year.

The 2021 will allow the market to be back at pre-covid level, despite the effects of stage 5 emission level (due in January 2021), while consumer’s demand will change the mix within the market, accelerating trends in place before the virus and showing new trends.