Japanese Motorcycles Market is moderately positive. Q3 sales accelerated reporting a +4.6% and Year to Date September figures have been 302.158 (+2.1%).
Motorcycles Market Trend 2023
The Japanese domestic motorcycles market is the 18th largest in the World.
Following the moderate lost reported last year, in 2023 the industry is expected to slightly increase, mainly thanks to the growth of demand for electric scooters, while the weak economic environment does not suggest substantial increase in consumer’s demand.
Following a first half moderately positive (+1.0%) in Q3 sales accelerated reporting a +4.6% and Year to Date September figures have been 302.158 (+2.1%).
The market is fueled by scooter segment increase (+7.5%) while the motorcycles segment declines (-4.9%).
Scooter segment is pumped up by Electric L1 sales (+71.5%) and electric L3 (+62.1%).
Looking at the top manufacturers, Honda reported a +6.5% sales increase, while Suzuki is down (-0.4%), Yamaha is -5.5% and Kawasaki is losing sharply (-15.5%).
Following the record established last year, Harley-Davidson is down 8.5%, while is introducing the new X350 and X500 made in China.
