Spanish motorcycle market is resilient. In April sales were 20.521 (+0.9%) with year to date figures at 68.271 (-0.1%), the best performance among the biggest European markets. The Chinese Zontes surged in third place, while Voge is now 5th.
Economic Outlook
Subject to the evolution of the global economic trends, actually really uncertain to to the flip-flop Trump strategy, the economic activity in Spain is expected to grow by 1.9% in 2025 driven by domestic demand and sustained by continued labour market resilience.
The implementation of the Recovery and Resilience Plan (RRP) is set to underpin investment growth over the forecast horizon. Headline inflation is projected to maintain its downward trend as underlying price pressures moderate.
The general government deficit is set to keep decreasing, spurred by the favourable revenue developments and the phase-out of energy-related measures. The debt-to-GDP ratio is set to gradually decline further in 2025 to 104.8%, from 105.5% in 2024.
Euro 5 Plus rules
With the Euro 5+ introduction, the limit values for motorcycles pollutants have been retained, but the difficult task of proving the durability of exhaust gas aftertreatment has been postponed from 2020 (Euro 5 introduction) until 2025, to the Euro 5+ standard, as it is now called.
At the same time, new regulations on noise measurement will apply from January 1, 2025, namely those in accordance with UNECE R41.05. The limit values do not change compared to the previously applied R41.04, but they must be achieved under significantly more operating conditions.
Market Data and Trend
Spain remains the fifth largest motorcycle market in Europe, following Turkey, Italy, France, and Germany.
In 2024, driven by robust consumer demand, motorcycle sales surged by 9.9%, reaching 234.456 units—the highest level in the past 15 years and marking the fourth consecutive year of growth.
However, as for the rest of Europe, the implementation of the new Euro 5 rules, forced the manufacturer to register at the end of the year several models for which the deadline was December 31st, anticipating sales from 2025. Sales in December increased 75.8% for self-registered vehicles.
The start of 2025 was expected to be slow, considering that the network needed to clean up the stock from self-registrations, but the first three months results was a bit better than expected, with 47.750 sales (-0.5%), thanks to an already positive March (+7.1%) after weak Jan-Feb period.
In April sales were 20.521 (+0.9%) with year to date figures at 68.271 (-0.1%), the best performance among the biggest European markets.
The market is sustained by a positive start for electric vehicles (+29.5%).
Performance of Leading Manufacturers
Honda continues to dominate the market, with year-to-date sales up 7.2%, driven up by their best selling models, the PCX 125 and the NSS 125 Forza.
In second place, Yamaha is struggling losing 87.5%, following the +27.3% reported in the previous year.
The rising star in third place and is the Chinese Zontes jumped ahead 112%, after having increased sales by 10 times between 2020 and 2024.
BMW is now fourth, with sales up 0.3%, followed by another surprisingly fast growing Chinese, Voge, up 51.3%.
In sixth place SYM (+17.6%) followed by Kymco (-31.9%), Kawasaki (+2.9%) and Piaggio (-40.3%).
