Turkish Motorcycles Market skyrocketing run is now over. Start of 2025 was deeply negative for the industry with year to date February sales at 67.816 (-56.9%) and expectations for near future are negative as well.
Economic Outlook
Turkey’s economy grew more than expected in 2024, expanding an annual 3.1% in the face of a year-long monetary tightening campaign, while inflation rate is moderately declining achieving the 39% in February 2025, however standing at one of highest level worldwide.
Since June 2023, the central bank has hiked its key interest rate to 50% from 8.5% in order to cool demand and lower inflation, which touched 75% in May 2024.
More than 2.000 people have been arrested in Turkey’s nationwide protests since demonstrations began on March 19, as political and economic instability grips the nation of 85 million following the arrest of Istanbul Mayor Ekrem Imamoglu.
Motorcycle Market Trend and Perspectives
However, super-high inflation keeps stimulating the spending and the automotive industry still is protagonist, as confirmed both by 2-wheeler and car market trend both skyrocketing in the last years.
The motorcycles market, even following the dramatic increase reported in the previous three years, keeps booming in 2024, reaching a new all time record with 1.16 million sales and jumping into the 10th place in the 2-W global market.
However, the start of 2025 was deeply negative for the industry with year to date February sales at 67.816 (-56.9%) and expectations for near future are negative as well.
Even the electric vehicles segment is hit, reporting a 18.7% decline in the period.
In the competitive arena, the new leader is Kuba with sales down 53.4%.
In second place Honda (-51.6%) followed by Arora (-47.1%), Mondial (-49.7%), RKS (-69.0%) and TVS Motor (-81.2%).
Perspectives for the next month are deeply negative, with the industry expected to be impacted by turmoil and by low consumer spending, after a too-fast too-big growth reported in recent years.
