Latin America Motorcycles Market is skyrocketing. Hitting the fourth record in a row, in 2025 the market reported 5.86 million sales, which was an impressive +20.6% increase from the previous year, the fastest growing region in the world.
Please note data reported regards the motorcycles industry in large extended, including not only 2/3 wheelers as moped, scooter, motorcycles, but even other vehicles, like ATVs, usually included in this industry.
As far as the Latin America two-wheeler market, we actually cover a wide range of 16 countries, Brazil, Bolivia, Argentina, Colombia, Peru, Guatemala, Paraguay, Ecuador, Costa Rica, Honduras, Nicaragua, Chile, Uruguay, El Salvador and Panama. So when reporting data on the region, we mean the total of these countries.
Motorcycles Industry Trend and Perspectives
The motorcycles industry in Latin America is fast growing since over a decade although single countries have struggled for a period hit by local crisis (Argentina and Brazil more than others). In the last ten years the industry grew up from 3.7 million (2012) to 5.8 million (2025).
In this decade the market really changed, with historical countries, like Brazil, be back at the previous splendor after few years of decline, and new markets booming, like Guatemala, Colombia, Peru, Ecuador.
Hitting the fourth record in a row, in 2025 the market reported 5.86 million sales, which was an impressive +20.6% increase from the previous year, with only 2 markets out of the 19th we track reporting a year on year lost (Bolivia and Honduras).
Even the electric scooter segment is finally born and in 2025 reported over 27K sales (+67.8%), the start but promising data for the segment.
The largest market is Brazil which grew fast in recent 5 years and joined the Top 10 markets worldwide and still phenomenal in 2025 with sales roaring 20.6% up.
The second market is Colombia, the hub country for production in the entire North-West region, which improved an astonishing 33.1%.
The third is Argentina (+33.3%) which is taking great benefit from the current government reforms for the automotive industry
In fourth place the second largest central american market (Mexico is not included in Latam, but in North American region) and is Guatemala, a country hitting a record each year and now growing 24.9% compared with the corresponding period last year.
In fifth place Peru up 12.2%followed by a record market, Ecuador, (+20.3%)
Behind, the Dominican Republic (+3.3%), Honduras (-5.0%), Nicaragua (+18.3%), El Salvador (+8.3%), Costa Rica (+23.1%), Paraguay(+8.1%), Uruguay (+21.9%), Chile (+37.2%) and Panama (+21.0%)
