Thailand Motorcycles Market is steady recovering. In the first half 2025 the total sales have been 918.071 a mere 1.6% increase from the previous year and is still far from the peak achieved few years ago. Zontes and Triumph shining.
Economic Outlook
The Thai economy is anticipated to expand as projected. Key drivers of this growth include tourism and private consumption, further bolstered by government stimulus measures.
Nevertheless, the recovery is uneven across sectors, and the persistence of global trade wars and geopolitical tensions, combined with Thailand’s elevated household debt, poses a significant risk that warrants close monitoring
Motorcycles Industry Trend and Perspectives
The motorcycles market, actually the seventh largest in the world, declined in 2020 before to rapidly recover in the following 3 years. In 2024 the market stepped down, deeply hit by slow economy and price increase, and retreated below expectations at 1.58 million sales (-15.7%).
The start of 2025 was moderately positive with first quarter sales at 461.907 (+1.6%). While annalists were expecting a more robust recovery, the second quarter was disappointing with sales increased only 1.5% compared with the correspondent period last year.
Consequently, in the first half the total sales have been 918.071 a mere 1.6% increase from the previous year.
Meanwhile, the electric vehicles segment lost traction (-15.3%), although the scooter segment (+2.0%) is pushing up the market, while motorcycle segment is losingin double-digit (-15.7%).
Market Leaders and Performance
Looking at top manufacturer’s performance, Honda is still on top with sales in line with the industry (+2.5%) while the arch-rival Yamaha has lost 0.8%, while the third, Piaggio, lost dramatically (-25.4%),
The shining star is Zontes, which jumped in 4th place with 6.907 sales having started local operations in the second half 2024.
In 5th place GPX struggles (-31.6% and was followed by Deco (+10.8%), Lambretta (-37.8%) and EM (+19.6%).
