Spanish motorcycle market is now the second in Europe. In June the strong demand supported the +20.3% increase with year to date figures at 119.175 (+5.8%), the best performance among the biggest European markets.
Economic Outlook
Subject to the evolution of the global economic trends, actually really uncertain to to the flip-flop Trump strategy, the economic activity in Spain is expected to grow by 1.9% in 2025 driven by domestic demand and sustained by continued labour market resilience.
The implementation of the Recovery and Resilience Plan (RRP) is set to underpin investment growth over the forecast horizon. Headline inflation is projected to maintain its downward trend as underlying price pressures moderate.
The general government deficit is set to keep decreasing, spurred by the favourable revenue developments and the phase-out of energy-related measures. The debt-to-GDP ratio is set to gradually decline further in 2025 to 104.8%, from 105.5% in 2024.
Market Data and Trend
Spain remains actually is the second largest motorcycle market in Europe, following Italy, but having overtaken this year both France and Germany.
In 2024, driven by robust consumer demand, motorcycle sales surged by 9.9%, reaching 234.456 units—the highest level in the past 15 years and marking the fourth consecutive year of growth.
However, as for the rest of Europe, the implementation of the new Euro 5 rules, forced the manufacturer to register at the end of the year several models for which the deadline was December 31st, anticipating sales from 2025. Sales in December increased 75.8% for self-registered vehicles.
The start of 2025 was expected to be slow, considering that the network needed to clean up the stock from self-registrations, but the first three months results was a bit better than expected, with 47.750 sales (-0.5%), thanks to an already positive March (+7.1%) after weak Jan-Feb period.
In April and May sales were steady (-0.5% and +1.2% respectively), but in June the strong demand supported the +20.3% increase with year to date June figures at 119.175 (+5.8%), the best performance among the biggest European markets.
The market is sustained by a positive demand for electric vehicles (+30.1%) and is growing both in the scooter (+9.9%) and motorcycle (+0.9%) segments.
Performance of Leading Manufacturers
Honda continues to dominate the market, with year-to-date sales up 11.4%, driven up by their best selling models, the PCX 125 and the NSS 125 Forza.
In second place, Yamaha is struggling gaining only 1.1%, following the +27.3% reported in the previous year.
The rising star in third place and is the Chinese Zontes jumped ahead 139%, after having increased sales by 10 times between 2020 and 2024.
BMW is in fourth place with sales up 6.3%, followed by Voge (+83.9%) and SYM (+17.6%).
In 7th place Kymco (-17.5%) followed by Kawasaki (+2.2%) and Piaggio (-40.4%).
