Thailand Motorcycles Market is steady recovering. The start of 2025 was moderately positive with first quarter sales at 461.907 (+1.6%). In April sales were 136.448 (+5.9%) with year to date figures at 598.355 (+2.5%). Zontes and Triumph shining.
Economic Outlook
The Thai economy is anticipated to expand as projected. Key drivers of this growth include tourism and private consumption, further bolstered by government stimulus measures.
Nevertheless, the recovery is uneven across sectors, and the persistence of global trade wars and geopolitical tensions, combined with Thailand’s elevated household debt, poses a significant risk that warrants close monitoring
Motorcycles Industry Trend and Perspectives
The motorcycles market, actually the seventh largest in the world, declined in 2020 before to rapidly recover in the following 3 years. In 2024 the market stepped down, deeply hit by slow economy and price increase, and retreated below expectations at 1.58 million sales (-15.7%).
The start of 2025 was moderately positive with first quarter sales at 461.907 (+1.6%). In April sales were 136.448 (+5.9%) with year to date figures at 598.355 (+2.5%).
Meanwhile, the electric vehicles segment lost traction (-2.1%), although the scooter segment (+2.9%) is pushing up the market, while motorcycle segment is losingin double-digit (-12.1%).
Market Leaders and Performance
Looking at top manufacturer’s performance, Honda is still on top with sales in line with the industry (+4.2%) while the arch-rival Yamaha has lost 7.5%, while both the third, Piaggio, and the fourth, GPX, losing dramatically (-24.0% and -18.7% respectively).
Two companies shine: Zontes which started to heavy invest in the country during the 2024, reaching the 4th place with over 2.000 sales last year and already 4.424 in these four months, and Triumph, which was near the 2k sales booming 135% in 2024 and now up again a roarding 79.9%.
