Peruvian Motorcycles Market is slowly recovering. The 2025 start was even better and the first quarter 2-wheeler sales were 70.100 (+12.4%) with Honda consolidating the leadership and Bajaj Auto booming +84%.
Economic Outlook
Peru became an upper-middle-income economy in two decades. Poverty fell from 60 percent in 2002 to 24 percent in 2013, and GDP per capita jumped from US$2,126 in 2003 to US$8,458 in 2024. Prudent monetary, fiscal, and financial policies, reflected in low inflation, public debt, large international reserves, and a sound financial system, made these achievements possible. However, growth slowed from an average of 6.2 percent between 2005 and 2014 to 2.4 percent between 2015 and 2024.
Peru has had six presidents since 2016, a reflection of the volatile political climate in the country. The weakening of institutions and shocks such as the COVID-19 pandemic and climate events led to a slowdown in growth in the last decade, resulting in the 2023 recession. In 2024, the economy recovered and grew by 3.3 percent owing to a return to more stable conditions, greater public investment, and increased business confidence, reflecting a level of optimism not seen in the last six years.
Peru’s economy is projected to grow by 2.9 percent in 2025 and 2.5 percent in 2026, close to its potential.
Motorcycle Market Trend and Perspectives
The motorcycles industry represents a primary individual mobility sector in the country with almost relevant performances in the last decade. In the 2024 sales reported by the local Minister of Transportation have been 271.437 (commercial 3Ws are not included) a +3.7% from the correspondent period last year.
The 2025 start was even better and the first quarter sales were 70.100 (+12.4%).
Both scooter and motorcycles segment are moderately improving (respectively +0.2% and +17.4%) and the Electric segment is still not existing, with only near 1k sales in the year.
Market Leaders and Performance
Looking at the competitive arena, the market leader, Honda consolidated the position with sales +10.1%.
The first challenger is the local manufacturer Ronco (+24.6%), while another local brand, Wanxin in third with a negative trend (-21.7%).
Behind, the Indian Bajaj Auto (+85.8%)is really well performing gaining terrain over all followers.
In 5th place there is Nexus (+58.7%) followed by Lifan (+46.8%), Yamaha (+25.9%), Zongshen (-39.2%), Ssenda (+47.2%), ) and over hundred other competitors.
