Europe

Turkish Motorcycles Market skyrocketing run is now over. Start of 2025 was deeply negative for the industry with year to date February sales at 67.816 (-56.9%) and expectations for near future are negative as well.

European Motorcycles Market hits the sky. 2024 continental sales (within 38 countries, from Portugal to Russia), with total figures at 3.0 million (+17.1%) hits the all time record, near doubling (+84%) the 2019 pre covid 19 level.

Russian Motorcycle Market skyrockets. Following the already strong increase reported in the previous year, during the 2024 the demand for new motorcycle was really strong and sales climbed 60.6% at 36.423, the best results in the last decade.

Aprilia global sales are moderately positive in 2024. After the first ten months of the year, global sales reached 51.956 (+2.2%), projecting the full year just above the 60k. Huge growth reported in Turkey.

Piaggio Global Sales are tumbling in 2024. Global year to date October registrations have been 287K, projecting the year at 331K, a 11.9% lost from the previous year. 

European Electric Scooter & Motorcycles Market is struggling. year to date May 2024 sales at 64.086 (+16.7%). However data are quite different is we exclude the booming Turkish market.

Benelli Motorcycles in 2022 sold globally 137.271 (+2.3%) penalized by the difficulties in China which not only limited the local sales but even the volume available for global distribution.