Mexican Motorcycles Market keeps running at record level. The industry continues to perform well in the first part of the 2026, with Year to Date April figures at 618.588, positive for a mere 1.1%. Italika dominates while newcomers invaded the market.
Motorcycle Industry: Trends and Outlook
Despite a more challenging macroeconomic backdrop, the long-term growth trajectory of Mexico’s motorcycle industry remains intact. Market expansion continues to be driven by structural factors, even as competitive intensity increases with the entry of several new manufacturers seeking—so far unsuccessfully—to challenge Italika’s market leadership.
After many years of sustained growth, the market reached a key milestone in 2025, surpassing 2 million units for the first time and consolidating Mexico’s position as the sixth-largest motorcycle market globally.
Growth has been underpinned by the expansion of the middle class and persistent shortcomings in public transportation infrastructure, despite ongoing investment efforts. Motorcycles have become the country’s leading automotive segment, attracting all major global OEMs and intensifying competition for local manufacturers.
Supported by strong economic momentum and protected by the government strategy on fuel price cap, the industry continues to perform well in the first part of the 2026, with Year to Date April figures at 618.588, positive for a mere 1.1%
The electric motorcycle segment recorded rapid growth (+21.6% year on year) but remains marginal in absolute terms. Nevertheless, the last year opening of Yadea’s local manufacturing plant and the rapid rollout of its distribution network represents a credible catalyst for accelerated development of low-emission two-wheelers.
Market Leaders and Performance
Italika remains the dominant player, delivering another year of growth in 2026 (+5.1%), while the main rival, the other local OEM, Vento, posted negative results (-8.0%), while deeply evolving the line up, with a recovery expected in the next future.
The third place in the podium is taken by Honda (-4.6%) , which is followed by Bajaj Auto (-6.9%), Yamaha (-4.9%) and Hero (+14.0%).
Several manufacturers reported double-digit growth, including TVS Motor, CFMOTO, Zontes, Triumph, and QJ Motor, highlighting an increasingly crowded and competitive market landscape.
