Global motorcycle industry reached a third consecutive all-time record in 2025 with 65.2 million sales (+4.7%), fully recovering from the pandemic shock. Growth is increasingly driven by India, Latin America and ASEAN, where rising incomes and urbanization continue to fuel demand for affordable mobility.
McD tracks new vehicles registrations across the World (97+ countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Global Motorcycles Industry Outlook
Despite a highly uncertain global economic environment, the motorcycle industry continues to expand at a solid pace. After three consecutive years of growth, 2025 marked the third all-time record in a row, with global sales reaching 65.2 million units, up 4.7% year-on-year.
Compared with the pandemic trough of 2020, the industry has now recovered nearly 15 million units, confirming the structural strength of demand for affordable individual mobility.
The primary growth driver remains emerging markets, particularly India, Latin America and ASEAN, where rising GDP, low per-capita income levels, rapid urbanization and a young population are sustaining strong demand for two-wheelers.
India continues to lead the global expansion. Following the remarkable +14.1% surge recorded in 2024, the market grew a further 3.6% in 2025, maintaining its position as the largest motorcycle market in the world, even after a sharp reduction in government incentives for electric vehicles.
The fastest-growing region remains Latin America, where the market expanded by an impressive 20.7%, supported by strong momentum across nearly all countries. Out of the 18 markets monitored in the region, only Honduras (-4.3%) reported a decline, highlighting the exceptional strength of demand.
The ASEAN region also posted a positive performance, with sales rising 4.7%, and seven out of nine markets reporting growth.
In North America, overall sales increased 4.2%, largely thanks to Mexico (+7.2%), while economic policy changes in the United States are already impacting demand, with sales declining 5.2% in the U.S. and 5.5% in Canada.
Western Europe (including the UK) experienced a sharp contraction, with registrations falling 10.6%, mainly due to the massive self-registrations recorded in late 2024 ahead of the introduction of new noise regulations.
In Eastern Europe, sales dropped 26.6%, largely reflecting the end of the extraordinary boom in Turkey, which had previously driven regional growth.
Across the rest of Asia, the market remained broadly flat or declining:
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China: -2.4%
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Taiwan: -3.8%
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Japan: -4.9%
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South Korea: -7.9%
