Luyuan global e-scooter sales are flat in 2025. However, the company, has dramatically changed the strategy with is now based on High tech, dual brands, partnership and internationalization aiming to restart the growth.
McD tracks new vehicles registrations across the World (over 97+ countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Founded in the 1997, in the last decade Luyuan become one of the top selling electric 2-wheeleer company in China and so, in the world. However, when after the 2021 the domestic market evolved with government stimulus for more technologic and advanced product, Luyuan sales stagnated, with 2024 reported with a deep 15% lost.
The management has rapidly defined a new strategy, announced during the 2025, evolving towards four directions:
- More advanced technology applied at electric scooter
- Focus on Brand building
- Develop of new partnerships
- Internationalization
In the technology field, Luyuan has developed a liquid-cooled motor with aviation-grade insulation that achieves a cooling reduction of 38°C, significantly extending motor lifespans.
Focusing on brand, they have created a new “young and easy” brand, called LYVA and have defined two position:
LUYUAN: Positioned as an everyday mobility partner, LUYUAN features advanced technologies such as a liquid-cooled power system, a battery digital care system, and an intelligent connectivity system. The S95, a key model, exemplifies these innovations.
LYVA: Focused on high-end intelligent series, LYVA integrates cutting-edge technologies like liquid-cooled mid-drive motors and AI-driven controls.
In the partnership area, in November they announced a strategic partnership with BMW Group, which will grant licenses for two micro mobility concepts to its partner, the “Dynamic Cargo” and “Clever Commute,” developed by the BMW Group to address challenges in urban mobility.
The “Dynamic Cargo” is a “pick-up” style electric three-wheeled cargo bike that retains the agility of a conventional bicycle while offering innovative, safe transport options, enhanced by an optional modular weather protection system.
The “Clever Commute” is the perfect “last mile” e-kick scooter, designed to fold easily for carrying on public transport or in a car without compromising riding stability.
Finally, Luyuan announced to have created a network granting the distribution in 80 countries. On this, we have to wait for real facts, considering that in 2025 sales were 99.8% concentrated in China, reaching a flat performance from the previous year, with 0.4 million sales.
Luyuan Heritage
In the western people minds, the idea of motorization in China has always been related to the bicycle. Chinese have not invented this devise, but used it more than any other people in the World.
During the 1990’s, car culture began sweeping over China. In this 1998 photo you can see traffic signals and an increasing number of motor vehicles. But bicycles were still king in the “bicycle kingdom”. It wouldn’t be until the 2000’s that cars began to really overtake bicycles in China.
Luyuan 25 Years of Rapid Growth
Living with a bicycles since early childhood, it sound natural to Jihong Hu, a young woman living in a district not far from Shanghai, to try to build a bicycle with an electric battery assistance. In was the 1996 and she started up this activity a 15m² garage, with a small group of other women.
In only 3 months she defined the design and refit of the first e-bike of a new brand, she called Luyuan, as the district where she lived. In 2002 Luyuan produced 47.500 e-bike, doubling the following year, when the first moped model was produced shifting progressively the focus on e-scooter.
Today the company is headquartered in Jinhua City, Luyuan District, Zhejiang Province, China. We had not been able to find news about Mrs. Jihong Hu, but the Company she found become one of the largest manufacturer of e-scooter in China and in the World.
Celebrating the first 25 years of life, Luyuan has grown into a modern group company which contains 7 manufacture bases in Zhejiang, Shandong, Guangdong, Jiangsu, Fujian and one in Vietnam. It occupies an area of 1,330,000㎡ with a total production capacity of 6 million pcs e-vehicles (e-bike, light scooter, e-scooter and e-motorcycles).
Luyuan produces various electric vehicles including electric bicycle, electric scooter, electric motorcycle, electric mobility scooter, electric tricycle, sightseeing-car and etc. Products series covers retro, sporty and utility style, applied in personal-use targeted for students and city commuters, family utility use, and special-use targeted for take-away and delivery service and mountain area.
On December 27, 2020, the construction site of Luyuan Electric vehicle production base was bustling in Guigang National Eco-Industrial Demonstration Park in Guangxi. The smart factory covers an area of 172.000 square meters, with a planned investment of 400 million yuan. After the base is completed and put into operation, the annual capacity will reach 1.5 million units, with an output value of 3 billion yuan. The plan is to use this new capacity to expand sales into the ASEAN region.
In China there are over 11.000 dealers and while they export in more than 70 different countries and regions.