Kawasaki global sales grew 8.0% in 2025, surpassing half a million units for the first time in six years. Growth was driven mainly by strong performances in the United States and the Philippines, supported by rapid expansion in several Latin American markets.
McD tracks new vehicles registrations across the World (97+ countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Kawasaki Global Sales Trend
In Western markets such as Japan, Europe, and the United States, Kawasaki is widely recognized as a Japanese motorcycle manufacturer specialized in high-performance, racing-oriented and technologically advanced bikes.
However, a significant portion of the company’s global volume is generated in ASEAN markets, where sales are largely concentrated in low-displacement commuter motorcycles equipped with basic single-cylinder engines. These models are primarily used for everyday mobility. As a result, brand perception varies widely across regions, creating one of the largest perception gaps among global motorcycle manufacturers.
In recent years, although overall global volumes have remained relatively stable, a gradual shift has been observed from emerging markets toward mature, high-value markets. This transition is strategically positive for the company, as it generally supports higher margins and stronger brand positioning.
In 2025, Kawasaki reported a solid +8.0% increase in global sales, surpassing half a million units for the first time since 2019, the year when the company recorded its most recent all-time sales peak.
Growth was primarily driven by two very different markets: the United States and the Philippines, both of which delivered outstanding performances.
Latin America also contributed significantly to the expansion, with several countries reporting exceptionally strong growth, including:
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Chile: +71.0%
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Argentina: +53.7%
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Brazil: +27.8%
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Paraguay: +35.9%
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Nicaragua: +127%
These results confirm Kawasaki’s ability to balance premium positioning in developed markets with volume generation in emerging economies, although the brand identity continues to differ significantly depending on the region.
