After two record-breaking years, Türkiye’s motorcycle market sharply corrected in 2025, with sales down 30.3% to 812,237 units, though still the third-best result on record. In contrast to ICE downturn, EV surged +27.5%, surpassing 100,000 units.
Macroeconomic Outlook
Türkiye’s economy entered the final stretch of 2025 with mixed but generally resilient signals. GDP expanded for the 21st consecutive quarter, with growth reaching 3.7% in Q3 2025, while national income climbed to a record $1.54 trillion, underscoring the scale and structural resilience of the economy.
However, macroeconomic stability remains fragile. The Central Bank is expected to revise upward its 2026 inflation forecasts and may slow—or even pause—its rate-cutting cycle following renewed price pressures in early 2026. This could complicate the easing trajectory and weigh on credit conditions and consumer confidence.
Motorcycle Market: Trends and Perspectives
After several years of extraordinary expansion culminating in a record-breaking 2024, when the market surpassed the 1 million-unit milestone for the first time, Türkiye’s motorcycle industry sharply corrected in 2025.
Full-year sales fell 30.3% to 812,237 units, marking a significant contraction. Despite the steep decline, 2025 still represents the third-best result in history, behind only 2023 and 2024—highlighting that the drop reflects normalization after exceptional growth rather than structural collapse.
In contrast, the electric segment continued to expand. EV sales surpassed 100,000 units, rising 27.5%, demonstrating sustained momentum despite the broader market downturn.
Market Leaders and Competitive Dynamics
In the competitive landscape, local manufacturer Kuba retained leadership, although sales declined 37.9%, in line with the broader market contraction.
Arora moved into second place with a modest +3.5% increase, overtaking Honda, which experienced a sharp 51.3% decline.
Further down the ranking, Mondial (-57.6%), RKS (-28.1%), Motolux (-6.9%), TVS (-69.6%), Falcon (-8.1%), and Yuki (-13.3%) all posted significant losses, reflecting a broad-based correction across brands.
Overall Assessment
Türkiye’s motorcycle market experienced a severe cyclical correction in 2025 following two years of extraordinary expansion. While macroeconomic growth remains positive, inflation uncertainty and tighter financial conditions pose risks for 2026. The electric segment stands out as a structural growth area, partially offsetting the sharp contraction in the ICE market.
