Spanish motorcycle market is sustained by a strong economy. In October sales +19.5% and November +12.0%, with Year to Date sales at 237.038 (+10.3%), the second largest in Europe. Chinese OEMs are gaining space on top of the market.
Economic Outlook
Spain’s economy has performed strongly in recent years, expanding by a cumulative 10% since the fourth quarter of 2019 and significantly outperforming its European peers. This strong momentum provides a strong foundation for tackling longer-term challenges. Policy should focus on continuing structural reforms and securing fiscal sustainability to maintain growth and prepare for future shocks, according to a new OECD report.
The latest OECD Economic Survey of Spain says that GDP growth will remain robust at 2.9% in 2025 and gradually decelerate to 2.2% in 2026 and 1.8% in 2027. Consumer price inflation will continue to decline to 2.3% in 2026 and 1.8% in 2027, after 2.6% in 2025.
Motorcycles Market Data and Trend
Spain remains actually is the second largest motorcycle market in Europe, following Italy, after having overtaken this year both France and Germany.
In 2024, driven by robust consumer demand, motorcycle sales surged by 9.9%, reaching 234.456 units—the highest level in the past 15 years and marking the fourth consecutive year of growth.
However, as for the rest of Europe, the implementation of the new Euro 5 rules, forced the manufacturer to register at the end of the year several models for which the deadline was December 31st, anticipating sales from 2025. Sales in December increased 75.8% for self-registered vehicles.
The start of 2025 was expected to be slow, considering that the network needed to clean up the stock from self-registrations, but the market was sustained by fresh demand for entry level 2-wheelers and the first half ended with a positive +5.8%, one of the best performance in a struggling European market.
In the summer the demand was still strong (+15.7%) and even in the fourth quarter is sustained by a strong demand, with October sales +19.5% and November +12.0%, with Year to Date at 237.038 (+10.3%), the second largest in Europe.
The market is sustained by a positive demand for electric vehicles (+25.6%) and is growing both in the scooter (+15.0%) and motorcycle (+5.4%) segments.
Performance of Leading Manufacturers
Honda continues to dominate the market, with year-to-date sales up 11.0%, driven up by their best selling models, the PCX 125 and the NSS 125 Forza.
In second place, Yamaha is struggling gaining only 6.1%, following the +27.3% reported in the previous year.
The rising star in third place and is the Chinese Zontes jumped ahead 143.9%, after having increased sales by 10 times between 2020 and 2024.
Voge jumped in fourth place with sales up 80.6%, followed by Kymco (-0.3%) and SYM (+20.0%).
In 7th place BMW (+4.7%) followed by Kawasaki (+1.9%) and Piaggio (-32.8%).
