Aprilia global sales are losing in double-digit, following the previous year record score. Indeed, during the first half 2025 global registrations have been 26.416 (-12.2) with Europe down 16.0%.
McD tracks new vehicles registrations across the World (over 90 countries), reporting data on calendar year. When you wish to compare data reported by us to those declared by the manufacturers, consider they usually report their “sales” (vehicles invoiced), which are usually different from “registrations”, accordingly with their fiscal year split.
Aprilia is becoming more and more competitive in the World GP Race and in recent year has been able to transfer the success in the commercial field with steady growth reported in recent years and with the significant 2024 step overtaking Ducati, not yet on the track, but in the global sales, with a record 61.786 sales.
However, part of these figures has been obtained self-registering an bulk of vehicles in Europe, due to the unbalanced year end stock and the need to register several models before the last Euro 5 stage introduced in January 2025.
Looking at the 2025 performance, the effect of this “pull ahead” in Europe, the most relevant region for Aprilia, is clear.
Indeed, during the first half 2025 global registrations have been 26.416 (-12.2) with Europe down 16.0%.
Following the huge +330% reported last year, sales plummet in Turkey (-76%), while India lost in double digit.
In the rest of the world the mood is better, with sales increasing 28.5% in North America, 12.4% in Asia and 0.6% in the ASEAN.
Aprilia Heritage
Aprilia was founded after the Second World War by Alberto Beggio, as a bicycle production factory at Noale, Italy in the province of Venice and started the production of motorcycles in the 1968, when his son Ivano took over the company.
aprilia colibri
In 1970, the company would seal its fate with its first motorcycle, the 50cc Scarabeo motocross bike. This model, in formats varying from 50cc to 125cc, set the stage for later racing motorcycles Aprilia would produce. Even in 1970, Beggio dreamed of taking the company’s bikes to the competitive racing circuit.
That dream became a reality when Aprilia manufactured the RC 125 in 1974. Maurizio Sgarzani rode this model in cadet class the same year. In 1975, the company’s competitive nature became apparent with the introduction of its first motocross racing bikes. Just two years later, in 1977, success arrived with Italian Motocross Championship titles for both the 125 and 250 classes.
On the production side, Aprilia filled the void in the motorcycle market of the early 1980s with models such as the TS320 trials bike in 1981 and the ST 125 road bike in 1983. Starting in 1985, the company no longer made its own engines for all models. It instead contracted personal vehicle engine maker, Rotax, to build the engines in some Aprilia motorcycles.
In 1988 the United States began importing this brand of motorcycles. The first bikes to come to America in 1988 and 1989 were the TRX312M and The Climber, which brought liquid cooling to the production market. The well-known Pegaso 600 brought an off-road feel to street legal bikes with its introduction in 1990.
In the 1990s, Aprilia entered the urban mobility market, breaking with conventions of the time. From the company’s daring leap into this market came the Amico, the first l-plastic scooter, and the legendary Scarabeo.
The company did not turn from its roots, though. In 1998, Aprilia produced one of its most well-known models, the RSV Mille. This superbike featured a 1000 cc V2 engine. The similarly powerful sport touring bike, the Falco was also released the same year.
Since late 2004, Aprilia has been part of the Piaggio Group.
