Philippines Motorcycles Market in 2025 is moderately positive. In the second quarter, 2-wheeler sales trend improved +3.5% and the first half ended with 1.2 million sales (+3.0%). Honda dominates the market and just launched first EVs scooters.
Economic Outlook
Moderating inflation, monetary easing, and sustained public spending particularly on major infrastructure projects, will support Philippine economic growth this year and the next, according to a report released by the Asian Development Bank (ADB).
ADB maintained its growth forecast for the Philippine economy at 6.0% for 2025. The expansion in gross domestic product (GDP) will be driven by broad-based domestic demand, supported by lower inflation and interest rates, the report said.
Inflation is expected to ease further to 3.2% in 2025 compared to the previous estimate of 3.4%.
Motorcycles Industry Trend and Perspectives
The impact of the fast growing GDP was relevant in the recent years and actually the Philippines two-wheeler market is the fifth largest in the World and one of those with more interesting future opportunities.
Thanks to a rapidly growth, the market surged in the last decade to over 2 million annual sales and even, if the covid emergency created huge disruptions temporarily pushing the market down, the strong demand immediately moved the market back in 2021 and now the market navigate over the 2.3 annual sales (2024) with margin to further gain.
The start of 2025 was positive, while a bit below our expectations, mainly due to a shy March, possible under the effects of the big uncertain created all over the world by the “tsunami” Trump, with first quarter sales up 2.5%.
In the second quarter, 2-wheeler sales trend improved at a +3.5% year on year and the first half ended with 1.2 million sales (+3.0%).
The EVs segment trend is well below any expectations. While the segment is still very marginal, the landing of several Chinese OEMs created a first growth last year, but the absolute not support offered the the Philippines government did not helped on creating a real demand for vehicles still expensive in a market where the value for money is the key purchase driver. The result is that in this first half EV sales declined 42%.
Market Leaders and Performance
Looking at the competitive arena, the market leader Honda is on track to slash the milestone of over 1 million annual sales this year and the first quarter data are in line with this target, showing sales up a robust 19.2%.
In second place there is Yamaha (+12.7%) with a wide gap over the other competitors.
In third place Rusi is struggling (-20.0%), and the same is for the 4th, Suzuki (-20.2%) and the 5th Mitsukoshi (+4.1%).
