Japanese Motorcycle Market lost again in 2025. The still weak consumer demand penalized the market which declined at one of the lowest level in this century, with only 348.400 sales, down 4.9% year-on-year.
Economic Outlook
Japan has navigated the dual shock of the pandemic and the energy crisis well. However, significant headwinds from weak global growth, geopolitical tensions and high inflation highlight the importance of enhancing the Japanese economy’s resilience to shocks. In a context of inflation, which has risen above target, and pressures from divergent monetary policy from peers, adjustments to monetary policy settings have commenced.
Looking ahead, Japan’s economy is expected to improve. Another wave of government support will keep domestic demand moving in the right direction. In addition, a weak yen will continue to support goods exports and tourism. However, there are several key risks to this outlook. If inflation persists, it could prevent a fuller recovery in domestic demand. In addition, rising trade barriers in the rest of the world could restrain exports and exacerbate inflationary pressures.
Motorcycle Market Trend and Perspectives
Following the previous year -8.9%, in 2025 the Two Wheeler Japanese market did not recovered, reporting 348.400 sales, down 4.9% again.
The use of motorcycles is clearly declining among youngest generations and the adoption of electric motorized models is not enough to restore consumer demand on the industry.
Indeed, in 2025 the electric segment continued to raise (+6.5%), with the L1 category reporting a 11.7% year-over-year increase, while the electric L3 class declining 9.1%.
Performance of Leading Manufacturers
Looking at top manufacturer’s performance, all show a difficulties, with Honda at -2.7%, Yamaha at +1.8% and Suzuki with a -18.9%. This three brands hold over 90% of the market with a wide gap over all others.
In fourth place the other domestic manufacturer, Kawasaki which in this period gained 5.3% of sales.
Behind, surged BMW thanks to a roaring +18.0% and overtaking Harley-Davidson, down 25.1%.
In seventh place there is Triumph (-31.7%) followed by Ducati (+31.0%) and Royal Enfield (-23.0%).