Philippines Motorcycles Market in 2025 is moderately positive. Following a first half ended with sales grew up a little 3.0%, sales accelerated in the third quarter (+12.1%) with year to date September sales at 1.8 million (+6.5%).
Economic Outlook
The Philippines’ third-quarter GDP growth slowed sharply to 4.0% year-on-year, falling short of consensus by nearly 1 percentage point. Domestic demand weakened significantly:
- Investments contributed almost nothing to growth.
- Government spending added only 0.8pp, down from 1.5pp in the second quarter.
- Private consumption growth also eased compared to the first quarter.
On the upside, exports accelerated, rising by 7.0% YoY in the third quarter versus 4.7% YoY previously, accounting for roughly half of overall growth.
Corruption scandals put government spending under intense scrutiny, leading to a sharp pullback in investments. This was evident in weaker public capex, reduced construction activity, and dampening private sector sentiment.
Tariff uncertainty further delayed investment decisions. Initially, the Philippines appeared to benefit from tariffs with a relatively lower rate of 17% announced on Trump’s ‘Liberation Day’. However, the rate was raised to 19% in July 2025, aligning with the rest of ASEAN, erasing its tariff advantage.
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Motorcycles Industry Trend and Perspectives
The impact of the economic slowdown was not yet relevant over the Philippines two-wheeler market , which is the fifth largest in the World and one of those with more interesting future opportunities.
Thanks to a rapidly growth, the market surged in the last decade to over 2 million annual sales and even, if the covid emergency created huge disruptions temporarily pushing the market down, the strong demand immediately moved the market back in 2021 and now the market navigate over the 2.3 annual sales (2024) with margin to further gain.
In the 2025 following a first half ended with sales grew up a little 3.0%, sales accelerated in the third quarter (+12.1%) with year to date September sales at 1.8 million (+6.5%).
The EVs segment trend is well below any expectations. While the segment is still very marginal, the landing of several Chinese OEMs created a first growth last year, but the absolute not support offered the the Philippines government did not helped on creating a real demand for vehicles still expensive in a market where the value for money is the key purchase driver. The result is that in this first 9 months this year, the EV sales declined 24.9%.
Market Leaders and Performance
Looking at the competitive arena, the market leader Honda is on track to slash the milestone of over 1 million annual sales this year and the first quarter data are in line with this target, showing sales up a robust 19.7%.
In second place there is Yamaha (+12.1%) with a wide gap over the other competitors.
In third place Rusi is struggling (-12.5%), and the same is for the 4th, Suzuki (-11.9%) and the 5th Kawasaki (+9.8%).
