United States 2024. Motorcycles Market Is Flat While Harley-Davidson Struggles

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United States Motorcycles market moderately lost in 2024. Although the positive economic environment, 2-wheeler sales have been 553.325 (-1.6%) confirming the low demand for the sector. EVs segment lost in double-digit although the strong incentive in place.

 

The two-wheeler market in the United States is the 14th largest in the World and one of the more stable, with annual volume steady in the range of around half a million since over a decade.

External factors, like economic crisis or boom, changes in political sustain to the industry, covid and others have only marginally affected the industry, probably because of the market itself.

Infact, the market is basically composed of street motorcycles, while the scooter segment – always very small – in not growing up.

For Americans, a motorcycle is a typical vehicle to ride free outside congested metropolitan town and they purchase just for leisure, life style, than for usage. People using motorcycle to commute to work are few.

Despite persistent concerns surrounding the durability of growth and interest rate policy, the US economy remains fundamentally strong. While real gross domestic product growth slowed in the first quarter of this year, growth rebounded to a strong 3.0% in the second quarter. All available evidence suggests policymakers may have managed to bring inflation under control without causing a recession.

However, the demand for 2-Wheeler is not strong as for other consumers goods, as confirmed by the sales figures and the 2024 ended with a moderate lost, with 553.325 vehicles registered 1.7% down from the previous year.

Although the available incentives are (or were, waiting for new government actions) among the highest worldwide, the electric 2-Wheeler market is still marginal and even losing terrain, with 2024 performance down 9.6%.

In the competitive arena, having finally scored a year-on-year growth, the leadership is again in the Honda hands, even thanks to a sales +3.7% in the period.

In second place  Harley-Davidson has lost in the Q3 all advantage gained in the first half and ended the year with sales down 1.1%.

Third place of the podium confirmed by Kawasaki  although sales were down 4.7%.

To transport motorcycles across the Nation has always been hard. With the born of A1AutoTransport.com the problem is almost solved. Indeed, now, if you’re in need of shipping your motorcycle, you can use a service provider like A1 Auto Transport motorcycle movers.

 

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