Germany 2024. Motorcycles Market Up12.6% Thanks to Self-Registrations

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German Motorcycles Market is s hit by weak economy and low consumption rates. 2024 sales were apparently shocking, with sales at 252.724 (+12.6%). But over 30K vehicles are stuck in the dealership, with a plate but in search of a real owner and the Q1 2025 will be very tough for the industry.

The German economy is stuck in crisis, with both cyclical and structural factors having a negative impact. The economy contracted for the second consecutive year in 2024, highlighting the depth of the downturn gripping Europe’s biggest economy.

Germany’s economy shrank by 0.2% over the full year – in line with economists’ forecasts – and by 0.1% in the final quarter, the Federal Statistics Office said, suggesting little sign of an imminent reprieve.

During the last four years, the 2-wheeler market in Germany has been stable, keeping the level hit in the 2020, when covid emergency pushed up the market at over 230.000 annual sales.

Indeed, a weak economy and low consumption rates, with high inflation are not supporting demand for new motorcycles. And considering that the expected push up created by electric vehicles is vanishing after an early start, the market is having difficulties to grow up.

And so it was during the first ten months of the 2024 as the market was declining, reaching 205.302 sales (-3.0%).

However, in November and December dealers and OEMs have been forced to self register a huge bulk of stock, which should be registered before the January 1st, 2025 introduction of new emission rules (related to 2Ws noise) and the final year was apparently shocking, with sales at 252.724 (+12.6%). But over 30K vehicles are stuck in the dealership, with a plate but in search of real owner and the Q1 2025 will be very tough for the industry.

Looking at top manufacturer’s performance, Honda is confirming the previous year leadership with sales down 2.5%.

In second place Piaggio is near (-4.8%) followed by BMW, third with sales up 13.3%.

In 4th place Yamaha (+23.1%) ahead of KTM (+21.2%), Kawasaki (+14.1%) and Suzuki (+47.1%).

 

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