The Spanish motorcycle market keeps growing. In 2024, driven by robust consumer demand, motorcycle sales surged by 9.9%, reaching 234.456 units—the highest level in the past 15 years and marking the fourth consecutive year of growth.
Economic activity in Spain is expected to have grown at 2.1% in 2024 and to be at 1.9% in 2025 driven by domestic demand and sustained by continued labour market resilience. The implementation of the Recovery and Resilience Plan (RRP) is set to underpin investment growth over the forecast horizon. Headline inflation is projected to maintain its downward trend as underlying price pressures moderate.
The general government deficit is set to keep decreasing, spurred by the favourable revenue developments and the phase-out of energy-related measures. The debt-to-GDP ratio is set to gradually decline further in 2025 to 104.8%, from 105.5% in 2024.
Spain remains the fifth largest motorcycle market in Europe, following Turkey, Italy, France, and Germany.
In 2024, driven by robust consumer demand, motorcycle sales surged by 9.9%, reaching 234.456 units—the highest level in the past 15 years and marking the fourth consecutive year of growth.
The growth is driven by the motorcycles segment (+17.2%) particularly strong in the 751–1000 cc class (+14.4%). On the other hand, the scooter segment saw a modest growth (+4.3%) and, against all expectations, the electric segment abruptly slowed, marking a -38.1% downturn; the electric L3 category experienced a significant loss (-51.7%), while the electric L1 segment was moderately up (+6.9%).
Performance of Leading Manufacturers
Honda continues to dominate the market, with a first ten months +3.2% growth.
Yamaha, in second place, experienced a remarkable 27.2% growth, largely driven by the NMAX series, which saw a 140.6% increase, and the MT-07, which grew by 134.2%.
Piaggio, in third place, reported a 1.5% lost, outperforming Kymco (-8.0%), BMW (+0.2%) and SYM (+3.0%).


