United Kingdom 2024. Triumph Skyrockets In a Flat Motorcycles Industry

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British Motorcycles Market is flat. In 2024 sales have been 116.421 (+2.6%) confirming a very steady level, with electrification process not yet started, with EVs segment counting less than 3% of the total. Triumph shines with sales improved a skyrocketing 25%.

 

British GDP was flat in the second half of 2024, and business surveys indicate that economic activity has been weak in early 2025. Firms have expressed concerns over upcoming tax rises, with some saying they will reduce employment and raise prices as a result.

Despite the subdued finish to 2024, there are signs that the UK economy could turn a corner and achieve stronger levels of growth this year. Following a prolonged period of financial uncertainty, we should start to see an improvement in consumer confidence as real wages continue to increase, with many households feeling less of a financial squeeze by the end of 2025. This should, in turn, provide further support to UK growth

In this not positive environment, the motorcycles market is struggling and, following the moderate decline reported in the previous two years, the 2024 was very moderately positive, only for the registrations rush in December (+116% y-o-y) correlated with dealers need to register vehicles with old emission level.

Total 2024 sales have been 116.421 (+2.6%) confirming a very steady level, with electrification process not yet started, with EVs segment counting less than 3% of the total.

Looking at top manufacturer’s performance, Honda confirms the leadership, although with sales slightly declining (-1.9%).

In second place, Yamaha lost 6.3% and is under the Triumph attack (+25.1%).

In fourth place  BMW lost 1.5%. Behind there are Kawasaki (+7.3%), Royal Enfield (+31.5%),  KTM (-14.7%) and Suzuki (-4.9%).

 

 

 

Scooter Lexmoto Yadea G5
Lexmoto Yadea G5