China 2024. Motorcycles Market Rolls Down Losing 13.7%. Yadea the Bigger Loser

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Chinese Motorcycles Market is rolling down. In 2024 total domestic sales were 13 million, a 13.7% or 2 million decline from the previous year. Electric segment lost 7% with Yadea, the market leader, as big loser.

 

The increased Chinese pro capita income signed the decline of domestic 2-wheeler market, with cars becoming the favourite individual mobility device and metropolitan areas banning the 2W use in the centers, aiming to reduce accidents and expand public transportation usage.

Meanwhile, the new middle class is looking at 2W as leisure product and while the total domestic market is declining, the «premium» (over 250cc) segment is fast growing thanks to import and new premium domestic OEMs, like Voge, CF Moto, Kove, Benelli, QJ Motor and many others.

Domestic electric market is already the biggest in the world (near 80% of the total) but is now changing towards technologic solutions, high specs and higher power model, thanks to new battery generation.

While the market is growing in terms of value, considering the registrations figures, it is sharply declining, with less than 13 million sales (registrations) in 2024, a 13.7% or 2 million decline from the previous year.

The data includes motorcycles, scooter, underbone and registered moped.

The negative trend is not a surprise as total, while the fact that the electric segment is sharply declining can be considered sensational. However, the decline is one of the effects of the transformation inside the industry, with the OEM involved in developing the new generation EVs, more competitive in terms of specification, options and power and less focused on low price.

The electric vehicles segment declined in 2024 at 6.9 million (-7.7%) with all major players losing terrain, but with the leader Yadea, losing more than any other.

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