French Motorcycles Market is declining. The market reported a 1.0% lost in the first eight months 2024, with sales at 193.332, following the previous two years decline. Honda is the leader, ahead of Yamaha and BMW.
French Motorcycles Industry Trend and Perspectives
While the whole European 2-wheeler market is running with a moderate sales increase (like Italy, the biggest one), the French motorcycle market keeps struggling and is losing terrain for the second year in a row.
The market reported a 1.0% lost in the first eight months 2024, with sales at 193.332, following the previous two years decline.
Both scooter (-1.6%) and motorcycle segments (-0.6%) are losing.
Even the electric segment is declining, with the electric L1 taking the biggest hit (-8.5%), while the electric L3 is up 7.3% for a total segment down 3.0%.
Market Leaders and Performance
Looking at top manufacturer’s performance, Honda maintained its leading position with a marginal decrease YTD of 6.3%. Yamaha experienced a slight recovery of 3.6% while in third place BMW is losing 2.3%.
Notably, in fourth and fifth position, Kawasaki and Triumph exhibited substantial growth, with sales surging by 29.8% and 15.8%, respectively.
But immediately after them, Peugeot is down 4.0%, Piaggio lost 18.6%, KTM lost 15.9%.
